ABM Manager, Strategic Products

Engine is hiring an ABM Manager, Strategic Products to build account-based marketing programs for its Omni and OBT products. The role owns campaigns targeting complex enterprise buying committees, creates account-specific assets, partners with sales and performance marketing, and drives pipeline reporting.

Responsibilities:

• End-to-end ABM campaign execution: Full ownership of ABM programs for Engine's Omni & OBT products, spanning 1:1 and 1:few plays for our biggest and most complex deals, including targeting, personalization strategy, asset creation, channel orchestration, and pipeline reporting
• Creative asset production: Custom one pagers, landing pages, infographics, and account-specific content, built by you from concept to finished deliverable. Work with partner acquisition and growth leadership to align every asset to the accounts and deals that matter
• Paid ABM campaigns: Partner with performance marketing counterparts to build and optimize paid programs that surround entire buying committees, warming, converting, and nurturing target accounts. Own audience strategy, messaging, and the feedback loop between paid performance and account engagement
• Gifting and direct mail: Build and run a repeatable, predictable gifting and direct mail engine (Sendoso sends, dimensional mail, campaign-triggered gifting) with clear playbooks for when to deploy, who qualifies, and what it returns
• Account research: Develop org charts, buying committee maps, and research briefs that partner acquisition reps actually use in live deals. Turn intent signals, tech stack data, and public information into a sharp point of view on every priority account
• Pipeline accountability: Net-new pipeline influence and opportunity acceleration on Engine's highest-value deals, sourced or influenced by your programs. Deliver clean reporting to sales, growth, and executive leadership on what's working and what isn't
• Partner acquisition partnership: Tight alignment with partner acquisition and leadership on account targeting, campaign timing, and follow-up motion. At this deal size, every play is coordinated, not sprayed

Requirements:

• 6+  years in ABM, demand generation, or growth marketing, with at least one account-based program you owned end to end and can walk us through
• Hands-on creative production skills
• You can take a one pager, landing page, or infographic from concept to finished deliverable
• Working fluency in paid ABM
• Matched audiences, retargeting logic, full-funnel campaign structure on LinkedIn and adjacent channels
• Strong account research instincts
• You can turn ZoomInfo, Sales Navigator, and public signals into org charts and account POVs that partner acquisition actually uses in live deals
• Analytical rigor
• You pull and interpret your own data, tie campaign activity to opportunity creation and progression, and are comfortable killing programs that don't perform
• A test-and-learn operating style
• Hypothesis, experiment design, honest readout, kill-or-scale recommendation
• You'd rather be wrong quickly than plausible indefinitely
• SQL knowledge is strongly preferred
• Experience with gifting and direct mail platforms (Sendoso or similar) is a plus, but what matters more is systems thinking: you build repeatable playbooks, not one-offs