Strategic Marketing Manager

Repligen Corp is hiring a Strategic Marketing Manager for its chromatography portfolio. The role develops and executes global marketing strategies and campaigns, translates technical capabilities into customer-focused value propositions, and measures campaign performance to support awareness, demand generation, and revenue growth.

Responsibilities:

• Develop and execute data-driven global marketing plans based on customer segmentation, market trends, and competitive insights
• Lead multi-channel campaigns that increase product adoption, generate high-quality MQLs, and support pipeline growth
• Build and manage the customer-facing story, simplifying complex chromatography technologies into clear, differentiated value propositions
• Create and deliver high-impact content across digital, web, events, and sales enablement channels
• Collaborate with Product Management, Commercial, Applications, and Digital teams to align on priorities, messaging, and execution
• Manage campaign execution, including timelines, deliverables, and cross-functional coordination
• Track performance using KPIs and analytics, and continuously optimize campaigns to improve marketing effectiveness
• Support tradeshows, webinars, and customer-facing programs that position the chromatography portfolio within the broader Repligen offering

Requirements:

• Bachelor's degree in Biology, Biochemistry, Molecular Biology, or a related field
• 4+ years of marketing experience in life sciences, biopharma, or bioprocessing technologies
• Leverage AI tools to significantly increase content velocity, personalization, and campaign efficiency while maintaining scientific accuracy
• Experience supporting product commercialization and demand generation programs
• Strong understanding of market segmentation, competitive analysis, and value proposition development
• Ability to translate technical information into clear, customer-focused messaging
• Experience executing multi-channel marketing campaigns (digital, events, content)
• Analytical mindset with the ability to use data and KPIs to inform decisions and optimize performance
• Strong collaboration skills and ability to operate in a global, matrixed organization
• Excellent communication, storytelling, and content development skills
• MBA