Integrated Marketing Manager

beehiiv is hiring an Integrated Marketing Manager to lead integrated marketing campaigns, product launches, events, and experiential programs. The role owns these programs end to end, from strategy and channel planning through execution, measurement, and playbook development.

Responsibilities:

• Turn a creative brief into a working campaign plan: objective, audience, channel mix, timeline, budget, owners, and the KPI we’ll judge it on
• Manage the work across internal team members, agencies, and freelancers; keep deliverables, reviews, and deadlines moving without someone chasing you
• Own the channel plan for each campaign (paid, social, lifecycle, partnerships, OOH, PR) so it lands as one idea, not six disconnected executions
• Work with the broader Growth & Comms teams to produce beehiiv’s presence at the moments that matter: our own events, creator and media gatherings, industry conferences, pop-ups, and activations
• Coordinate the whole thing: venue, production partners, speakers and talent, guest list, on-site execution, and the content capture that extends the moment online
• Build the recurring calendar of tentpole moments beehiiv can own each year, and make each one measurably better than the last
• Define measurement for every program up front with Growth and Analytics: reach, engagement, signups, pipeline, and what we learned
• Run daily and weekly check-ins while a campaign is live, recommend budget and channel shifts, and lead the post-mortem
• Document playbooks for launches, events, and campaign types so the second run takes half the effort of the first

Requirements:

• 4-6+ years of experience in integrated or brand marketing, preferably in consumer SaaS, with proven success leading complex projects to fruition
• A concept-led approach and an opinionated point of view
• A bias towards action and operating with ambition, creating processes that help cross-functional teams do the same
• A strong understanding of and passion for go-to-market planning, messaging, and storytelling for brand-driven campaigns
• The ability to lead through influence: people on the projects you lead become the best versions of themselves by working with you, across product, creative, and data teams
• Strong organizational and analytical skills, with the ability to balance multiple work streams and deadlines at once
• Experience owning on-site execution for high-stakes projects, from scouting locations and managing vendors to running the show