Senior Growth Marketing Manager

Onboarded is hiring a Senior Growth Marketing Manager to build demand generation for its hiring workflow API. The role owns paid advertising, end-to-end campaigns, conversion and pipeline programs, measurement, and event follow-up, working closely with marketing, sales, and go-to-market operations.

Responsibilities:

• Own paid advertising. Set the paid strategy and run it: channel mix, targeting, spend allocation within the budget we set, and optimization across LinkedIn and the new channels we test. Build and manage campaigns yourself, from targeting and creative to landing pages, testing, and performance reporting. Know when to scale, adjust, or stop spending
• Build demand from scratch. Develop programs that introduce Onboarded to the right buyers, even when they aren't actively shopping. Combine paid media with account-based marketing on our target accounts, content distribution, and new ways to reach technical buyers
• Own campaigns end to end. Handle targeting, campaign copy and creative, landing pages, and follow-up. Work from the positioning and messaging we set, adapt it for each audience, test what lands, and work closely with sales to turn engagement into opportunities
• Turn interest into pipeline. Build and optimize conversion paths, lead capture, nurture, and handoffs. Work with our GTM engineer to build the automation and systems that support the full funnel
• Measure, learn, and improve. Own campaign and funnel reporting across GA4, the ad platforms, self-reported attribution, and AI referrals. Give every test a hypothesis, a metric, and a stop point. Make smart decisions with limited data, decide what to scale, change, or stop, and recommend when the budget should grow
• Pitch in on events. Help with logistics for the conferences and field events we attend, and make sure the conversations from each one get followed up
• Contribute across marketing. Bring new ideas, help shape strategy, and support other priorities as the company grows

Requirements:

• Strong B2B Saas demand generation experience. You have 5 to 7 years in B2B marketing, with hands-on experience creating demand and generating qualified pipeline
• A generalist with deep demand generation skills. You're strongest in demand generation but comfortable with other (not all) parts of marketing
• That includes writing ad and landing page copy, a nurture email, or a newsletter section when it's needed; you don't need to be a content expert, but you do need to be a good written communicator
• Hands-on paid media experience. You've personally managed B2B paid campaigns. You understand targeting, creative testing, conversion optimization, attribution, and budget management. You know how to make limited spend count
• You've built something from zero to one. You've taken a channel or program from nothing to its first pipeline, ideally with a limited budget and a clearly defined audience. You can tell us what it cost, how long the first qualified meeting took, and what you shut off along the way
• You understand complex B2B buying journeys. You know how to reach decision-makers, build interest over time, tailor campaigns to different audiences, and work with sales through longer buying cycles
• You're strategic and hands-on. You can identify an opportunity, develop a plan, write the copy, launch the campaign, and analyze the results. You're comfortable doing the work, not just directing it
• You're fluent in AI. You use AI to run, test, and build: campaigns, reporting, and page changes. You've replaced manual work with workflows you built yourself
• You take initiative and adapt. You're a self-starter with ideas and recommendations, not just updates. You're collaborative, resourceful, and comfortable changing priorities as we learn
• Experience in startups, HR technology, workforce technology, or marketing to technical buyers is a plus