Manager, Integrated Marketing

Over The Moon is seeking a Manager of Integrated Marketing to bring its brand to life consistently across channels. The role leads integrated campaign planning and execution, partnership marketing, and cross-functional project management while managing a small team and aligning marketing, merchandising, and operations.

Responsibilities:

• Plan and execute integrated marketing campaigns across owned, earned, and paid channels, ensuring consistent messaging, creative, and timing
• Develop campaign briefs that align channel owners, creative, and external partners around shared goals and a single narrative
• Own the marketing calendar, coordinating launches, promotions, and evergreen programs so channels amplify rather than compete with each other
• Own the photoshoot calendar and budget, maintaining lead times in line with the rest of the merchandising and marketing calendars while optimizing expenses
• Partner closely with merchandising and operations teams to understand positioning of newness and help shape product drop calendar
• Partner with leadership to set and track KPIs across campaigns; synthesize cross-channel performance into clear insights and recommendations for leadership
• Champion brand consistency across all customer touchpoints, from top-of-funnel awareness to post-purchase communications
• Manage marketing deliverables for brand partnerships, including co-branded campaigns, cross-promotional emails, social placements, and photoshoot inclusions
• Serve as the primary point of contact for partner marketing teams, ensuring deadlines and deliverables are met on both sides
• Brief internal stakeholders and external partners on creative, copy, and campaign requirements
• Track and report on partnership campaign performance; develop recommendations to deepen high-performing relationships
• Manage and develop two direct reports (Marketing Associate and Graphic Designer), setting priorities and providing day-to-day guidance and feedback
• Own and maintain the marketing project management system (Asana), building out templates, workflows, and processes that keep cross-channel content on track
• Coordinate timelines and deliverables across channels, including email, SMS, paid, social, and ecommerce
• Run weekly creative and project reviews, surfacing shifts in deadlines early and enabling the ability to pivot nimbly if necessary
• Document go to market strategies and transpose to tactical deliverables across all relevant teams (marketing, merchandising, operations)
• Work closely with leadership and founder to translate brand and business priorities into actionable marketing plans and timelines
• Ensure marketing calendars reflect key merchandising moments, product storytelling priorities, and evolving business needs
• Partner on email and SMS programming, ensuring lifecycle and promotional sends are integrated into the broader campaign calendar
• Guide day-to-day execution of send schedules, segmentation, and performance reporting

Requirements:

• The ideal candidate has experience operating within a fast-paced fashion, lifestyle, or luxury brand environment and is comfortable collaborating cross-functionally across marketing, merchandising, ecommerce, and leadership teams in a founder-led business
• 3-5+ years of experience in marketing, with at least 2 years in an integrated or campaign-focused role within a fashion, luxury, or lifestyle ecommerce brand
• Experience managing or mentoring junior team members
• Proven ability to develop and execute multi-channel campaigns that deliver cohesive brand experiences and measurable results
• Experience managing marketing deliverables for brand or retail partnerships
• Exceptional project management skills—you thrive on bringing order to complexity and keeping cross-functional teams aligned
• Proficiency with Asana or a comparable project management tool
• Strong analytical mindset: Able to synthesize cross-channel data into clear performance narratives
• Outstanding written and verbal communication skills
• A collaborative, confident communicator who builds strong relationships with stakeholders at all levels
• Strong brand instincts with an understanding of luxury/lifestyle customer behavior and storytelling
• Strong appreciation for brand storytelling, customer experience, and elevated visual presentation
• Hands-on platform experience (e.g., Klaviyo) is a plus but not required