Manager, Marketing Operations & Revenue Technology

Medispend is seeking a hands-on marketing operations professional to connect marketing strategy, technology, communications, and execution. The Manager will partner with business units and Sales while managing marketing systems, campaigns, sales enablement, and performance reporting.

Responsibilities:

• Partner with the business. Represent Marketing in business-unit meetings, understand growth priorities and Sales needs, and turn them into actionable marketing programs
• Own our marketing technology ecosystem. Help maintain Salesforce as the source of truth and ensure strong connections across Salesforce, Marketo, Gong, Clay, WordPress, and other marketing technologies
• Run marketing automation. Build and manage Marketo campaigns, programs, segmentation, lead scoring, workflows, forms, landing pages, reporting, and the Salesforce integration
• Build and improve our website. Create and maintain WordPress pages and landing pages and support campaigns, product launches, events, and other business initiatives
• Enable Sales. Build targeted 1:1 Gong sales flows and help turn Marketing campaigns and audiences into effective seller outreach
• Build and automate audiences. Use Clay and related tools for account/contact identification, enrichment, segmentation, and audience creation, with an emphasis on connecting Clay, Salesforce, and Gong to automate manual processes
• Create marketing communications. Write and edit emails, campaign messaging, website copy, event communications, sales outreach, and other customer- and prospect-facing materials as needed
• Make the data useful. Develop reporting and dashboards that help Marketing and Sales understand audience coverage, engagement, campaign performance, pipeline contribution, and results
• Improve how we work. Continually identify opportunities to automate manual processes, improve data quality, and make Marketing and Sales more efficient

Requirements:

• Strong hands-on experience with Salesforce and Marketo, including their integration
• Experience with marketing automation, CRM architecture, campaign execution, reporting, and data management
• Experience building and maintaining pages in WordPress
• Strong marketing writing and communication skills
• Ability to represent Marketing effectively with business leaders and translate business needs into action
• Strong internal customer-service orientation with a sense of urgency, ownership, and follow-through
• Comfortable being both strategic and hands-on - you can recommend the solution and then help build it
• Curious about AI, automation, and emerging technologies that can make Marketing and Sales more effective
• Experience with sales enablement/engagement technologies; Gong experience is strongly preferred
• Experience with Clay or similar enrichment and audience-building technology is a plus