Portfolio Marketing Manager, Specialty Crops

Rovensa Next is hiring a Portfolio Marketing Manager to lead marketing strategy and commercial execution for its specialty crop portfolio across the U.S. and Canada. The role develops product positioning, go-to-market plans, sales enablement, and portfolio growth strategies in collaboration with growers, channel partners, and internal teams.

Responsibilities:

• Lead marketing strategy and commercial execution for Rovensa Next's specialty crop portfolio, including adjuvants, biostimulants, and nutritional products across tree nuts, fruit, vegetables, and vine crops in the U.S. and Canada
• Develop and execute portfolio growth strategies that protect and expand market share in mature, highly competitive, and price-sensitive product categories
• Identify portfolio expansion opportunities through market analysis, customer insights, and assessment of emerging grower needs
• Monitor specialty crop acreage trends, crop economics, and category dynamics to optimize portfolio focus and marketing investment allocation
• Partner closely with Marketing, Technical, Development, and Commercial teams to translate scientific, efficacy, and performance data into compelling, credible, and differentiated product claims
• Develop product positioning and value propositions tailored to growers, Pest Control Advisors (PCAs), distributors, and retail channel partners
• Ensure all marketing claims are technically sound, commercially relevant, and aligned with regulatory and stewardship requirements
• Establish positioning strategies addressing key specialty crop challenges, including water scarcity, drought, heat stress, pest pressure, and other environmental stresses
• Build and execute annual go-to-market plans aligned to crop cycles, purchasing windows, and channel priorities
• Create and maintain marketing collateral, sales tools, technical communications, digital assets, and campaign materials that support commercial objectives
• Collaborate with agencies and internal stakeholders to ensure consistent messaging and brand execution across channels
• Support product launches, line extensions, and commercial initiatives that increase adoption and revenue growth
• Equip sales teams, Key Account Managers, distributors, and channel partners with effective messaging, positioning, and sales enablement resources
• Strengthening Rovensa Next brand awareness and market presence across the specialty crop segment
• Monitor industry trends, competitive activity, customer needs, and market developments to identify opportunities and risks
• Support private-label business strategies and customer retention efforts in partnership with Commercial and Key Account teams
• Represent the company at trade shows, industry events, customer meetings, and educational programs
• Manage the specialty crop marketing budget and track performance against annual business objectives and financial targets
• Measure and analyze marketing effectiveness, portfolio performance, and market penetration metrics
• Provide recommendations to improve program effectiveness, customer engagement, and return on marketing investment

Requirements:

• Bachelor's degree in Agronomy, Crop Science, Pomology, Viticulture, Agricultural Marketing, Business, or a related field
• Minimum of 7 years of product marketing, brand management, product management, or commercial marketing experience within the agricultural inputs industry
• Demonstrated experience marketing specialty crop products, including adjuvants, biostimulants, crop nutrition products, crop protection products, or related agricultural technologies
• Proven success translating technical, agronomic, or scientific data into customer-focused marketing strategies, messaging, and commercial programs
• Experience developing and executing go-to-market strategies across distributor, retailer, PCA, and grower channels
• Strong understanding of specialty crop production systems and agricultural distribution networks
• Strong knowledge of specialty crop production systems, agronomic practices, and grower decision-making processes
• Understanding of adjuvants, biostimulants, nutritional products, and related agricultural input markets
• Knowledge of agricultural distribution channels, PCA influence networks, and channel management practices
• Familiarity with market analysis, pricing strategy, portfolio management, and competitive positioning principles
• Exceptional product marketing and strategic planning skills
• Strong written, verbal, and presentation communication skills
• Ability to distill complex scientific and technical information into clear, customer-focused messaging
• Strong analytical and market research capabilities
• Budget management and performance measurement skills
• Proficiency with Microsoft Office Suite and marketing analytics tools
• Ability to lead cross-functional initiatives involving marketing, technical, sales, and product development teams
• Ability to manage multiple projects and priorities in a fast-paced environment
• Ability to influence stakeholders without direct authority
• Ability to identify market opportunities and convert insights into actionable business strategies
• Strategic thinker with a commercial and customer-centric mindset
• Collaborative team player who builds strong internal and external relationships
• Highly motivated, self-directed, and results oriented
• Curious and innovative with a passion for staying ahead of industry trends
• Adaptable and resilient in a dynamic, evolving business environment
• MBA or advanced degree in Agronomy, Agricultural Economics, Marketing, or related discipline
• Experience managing products within mature and highly competitive agricultural markets
• Experience working within private equity-owned, growth-oriented, or rapidly evolving organizations
• Experience supporting North American specialty crop markets