Influencer Marketing Manager

The Last Layer is hiring a Senior Influencer Manager to grow its influencer department and connect creator campaigns to client business goals. The role leads influencer and affiliate strategy, develops revenue opportunities and new services, manages client relationships, and builds the team and processes needed to deliver effective programs.

Responsibilities:

• Track program performance and profitability on your accounts, and flag when a scope needs to change
• Bring ideas to leadership for new services and ways to evolve our influencer and affiliate offering
• Help grow the influencer department by spotting opportunities to expand programs with current clients and new services
• Build and manage creator affiliate programs across platforms like ShopMy, LTK, Amazon, TikTok Shop, and other emerging creator-commerce platforms
• Oversee program setup, commission structures, creator recruitment, tracking, reporting, and payouts
• Develop partnerships that combine gifting, flat fees, and commission-based compensation based on each client's goals
• Use performance data to identify top-performing creators and opportunities for longer-term partnerships, ambassador programs, and paid collaborations
• Stay ahead of what's happening in the creator economy and identify new opportunities to bring to clients
• Lead influencer and creator affiliate strategy for new business pitches, proposals, and meetings
• Identify opportunities to introduce influencer services to existing PR clients
• Develop case studies, results, and proof points that demonstrate the value of our work
• Serve as the senior strategic lead for influencer clients
• Develop programs tied to client goals, whether that's awareness, engagement, conversion, or revenue
• Present results and recommendations to clients, bringing a clear perspective on what's working, what isn't, and where to go next
• Lead important client conversations, negotiations, and escalations when needed
• Lead, mentor, and grow the influencer team
• Build and improve processes for creator sourcing, contracting, affiliate onboarding, campaign management, reporting, and internal creator databases
• Establish clear expectations for quality, accountability, and efficiency across the team
• Create systems that allow the team to work independently while consistently delivering at TLL's standard

Requirements:

• 6+ years of influencer marketing experience, including at least 3 years in an agency environment
• A proven track record of successful influencer campaigns
• Hands-on experience building and managing creator affiliate programs, particularly on ShopMy and/or LTK
• Strong familiarity with Amazon Influencer storefronts, Creator Connections, TikTok Shop, and other creator-commerce opportunities
• A solid understanding of creator affiliate economics, including commission structures, hybrid compensation models, attribution, and performance reporting
• At least 2 years of people management experience, including mentoring and developing team members
• An established network of creators, talent managers, and industry partners across lifestyle, wellness, family, beauty, or related consumer categories
• The ability to connect creative strategy with business performance and communicate both clearly to clients
• Strong creative instincts and an eye for what makes a partnership, idea, or presentation feel right for a brand
• Experience with Mavely, YouTube Shopping, Impact, Rakuten, or Awin, as well as experience integrating influencer and affiliate programs with earned media