Lifecycle Marketing Manager

XYPN is hiring a Lifecycle Marketing Manager to shape the member experience from onboarding through ongoing membership. The role owns lifecycle strategy and execution, including automated campaigns, member communications, segmentation, testing, and performance reporting to drive engagement, benefit adoption, retention, and reactivation.

Responsibilities:

• Develop and execute the lifecycle strategy for XYPN Emerald and Sapphire members (onboarding, benefit activation, retention, reactivation, expansion)
• Drive adoption of benefits, services, and premium offerings via targeted campaigns
• Refine member segmentation models using CRM attributes, lifecycle stage, behavioral data, and member-stated interests
• Maintain communication governance, including audience selection, channel strategy, messaging, contact frequency, and a member preference strategy that lets members choose the communications they receive
• Consult on demand gen and prospect campaigns with the Sales and Marketing teams and support strategic initiatives as needed
• Design, build, and run recurring, triggered, and automated campaigns across email, member Portal, and other member channels
• Manage core journeys, including onboarding sequences, weekly member communications, benefit adoption campaigns, and cross-sell programs
• Manage the member communications calendar, coordinating cadence across all member-facing campaigns and keeping messaging aligned with the prospect marketing team
• Own marketing communications for twice-yearly Townhalls, XYPN events, and the annual XYPN LIVE conference, driving member engagement and pass sales
• Write clear, compelling copy in a warm, human voice that matches XYPN’s brand, and collaborate on asset production
• Translate member research and performance metrics into actionable lifecycle recommendations
• Execute structured testing roadmaps (messaging, segmentation, timing, channels) to optimize engagement
• Track and report on core lifecycle KPIs (retention, engagement, reactivation, LTV) to leadership
• Analyze program outcomes to evaluate impact on member behavior and business goals

Requirements:

• 3-5+ years in lifecycle, CRM, or customer marketing with proven strategy and execution ownership
• Strong copywriting skills with experience maintaining brand voice across multiple channels
• Deep expertise in marketing automation platforms (HubSpot preferred) and journey mapping
• Proficiency in audience segmentation using CRM, product, and behavioral data
• Experience using A/B testing and analytics to optimize key metrics (retention, conversion, LTV)
• Understanding of email deliverability, list hygiene, and privacy compliance
• Strong project management skills, including familiarity with project tools (Monday, Notion)
• Legally authorized to live and work in the United States without present or future need for sponsorship
• Experience scaling lifecycle marketing programs or building them from scratch
• Hands-on experience with multi-channel lifecycle tools (in-product messaging, SMS, push)
• Background in event or conference promotion and attendee engagement
• Experience in membership, subscription, SaaS, or financial services industries
• Experience crafting messaging frameworks and core value propositions aligned to brand identity, collaborating with creative partners to translate strategy into targeted campaigns