Growth Marketing Manager

Handl Health is a healthcare technology company serving health plans, employers, and benefits consultants. The Growth Marketing Manager builds and runs programs, campaigns, channels, and measurement systems that generate qualified pipeline and booked revenue across those audiences.

Responsibilities:

• Demand engine across three audiences. Design and run programs that generate qualified pipeline and booked revenue among benefits consultants, employers and carriers. Identify where each audience's funnel differs, and build the right motion for each: for example, broker-led referral and education, employer-facing activation, and account-based programs for carriers
• Channel and campaign execution. Lead email, organic (SEO/AEO), LinkedIn, webinars, events, partner and co-marketing programs. Choose the few channels that matter at our stage, and run them well. While we may run paid media testing, this is a lower investment for us currently
• Full-funnel measurement. Lead attribution, funnel reporting and the marketing dashboard across our CRM and analytics stack. Define the metrics with leadership, keep the data clean and report what is driving pipeline, cost per opportunity and activation, including what is not working
• Sales alignment. Partner with Sales and internal enablement team members on lead definitions, routing, handoff, follow-up speed and campaign feedback loops. Make outbound and inbound reinforce each other
• Experimentation. Run a steady cadence of tests with clear hypotheses, document what you learned, and shift resources and effort based on results
• AI-powered growth operations. Build and maintain the workflows that let a small team operate like a larger one: automated list building and enrichment, content and campaign production, reporting, lead scoring and routing. Measure impact and adjust AI-workflows based on results

Requirements:

• 4+ years in growth, demand generation or B2B integrated marketing at a fast-moving company
• Built and run a demand generation or growth program end to end at a startup or scale-up, and can show the pipeline, revenue, or usage results
• You are AI-native, not just willing to learn
• Run growth programs with a limited budget, using fractional resources effectively
• Sold to more than one audience or buying committee, and adapted programs to each
• Strong command of a modern marketing stack (CRM and marketing automation such as HubSpot or Salesforce, analytics such as GA4 or PostHog, enrichment and outbound tools) and comfort working directly in the data
• Written clearly and briefly, and turned analysis into recommendations leadership acted on
• Excitement about improving US healthcare, and curiosity to learn a complex value chain and regulatory environment (employer-sponsored plans, brokers and consultants, carriers)
• Applicants must be currently authorized to work in the United States on a full-time basis and must not require sponsorship for employment visa status (e.g., H-1B) now or in the future
• Healthcare, health insurance, benefits, or healthtech marketing experience; familiarity with ERISA, price transparency, or self-funded plans
• Experience marketing to brokers, consultants, or other channel partners
• Experience with account-based marketing in enterprise or payer markets
• Series A to Series B growth experience