About the Job

Our background and your main purpose 
Sculpted by Aimee is built on one clear idea. It’s beauty that’s made to do more, so you can do you. Founded by makeup artist Aimee Connolly, the brand is rooted in expertise, authenticity and thoughtful innovation. 
 
Our mission is simple, to create a global legacy brand that makes beauty simpler, smarter and more attainable for everyone. Grounded in the belief that beauty should be effortless, inclusive and results-driven, we create high-quality, multitasking makeup and skincare that simplify routines and make beauty easy to get right. 
 
We’re driven by the community we create for, developing products for every age and every stage, shaped by the real needs, insights and experiences of the women who use Sculpted every day. No fuss, no complexity, just products that actually work and do what they promise. 
 
From humble Irish roots, we've scaled with ambition, becoming one of the fastest-growing beauty brands in Ireland and the UK. Sculpted is now a multi-channel, international business, serving customers in over 68 countries and stocked in leading retailers including Boots, Selfridges and John Lewis. Today, our products are available in more than 500 retail locations across multiple markets, alongside our growing e-commerce and owned-store presence. 
 
Innovation is at the heart of everything we do. With award-winning products, a rapidly expanding skincare collection, and a commitment to creating best-in-class customer experiences, we're building a modern beauty brand designed for scale. With products designed to work across every age and every stage, shaped by insight from our community, the women who use Sculpted every day. 
 
As we continue our growth journey, we're looking for ambitious, curious and commercially-minded people who want to make an impact, move quickly and help shape the future of beauty alongside a passionate and high-performing team. This role is open to Dublin HQ and UK (remote).
 
Working at the intersection of Product Development, Brand and Marketing, this role will translate product into compelling, differentiated consumer propositions, owning messaging hierarchies and copywriting across product communications. 
 
You will bring a strong consumer and commercial lens to NPD, assessing portfolio fit, category opportunities and cannibalisation risks, while leading community insight and testing to ensure customer needs remain at the heart of product decisions. 
 
Highly collaborative and hands-on, you will connect Product and Brand Marketing, develop compelling product and gifting stories, and ensure consistent, customer-first communications across all touchpoints. You will also leverage AI tools where appropriate to support efficient, high-quality copy development.

Accountabilities Include

New Product & Portfolio Strategy

• Partner closely with Product Development and Innovation from concept through to launch, ensuring products are strategically positioned, commercially viable and grounded in consumer need.
• Evaluate NPD portfolio fit, including product role differentiation, pricing, category white space, unmet customer needs, emerging trends and competitive positioning. Identify potential overlap and cannibalisation risks to ensure each concept has a clear reason to exist within the wider portfolio.
• Bring a strong consumer, community, category and competitive lens to NPD development and prioritisation, balancing customer relevance, commercial opportunity and overall brand strategy.
• Support product naming, shade naming, claims development and product storytelling from the early stages of product development.
• Support the continued development and elevation of the existing portfolio and for new market launches, building clear product and franchise architectures that make the range easy for consumers to understand, navigate and shop including improvements to positioning, messaging and claims. 
• Develop compelling gifting stories that support key commercial moments. Recommend themes, product combinations and storytelling routes that meet customer needs while balancing product suitability, brand alignment, perceived value, commercial objectives and portfolio priorities.

 
Product Positioning, Messaging & Communications

• Own the messaging hierarchy for each product and launch, defining the primary proposition, USPs, supporting benefits, reasons to believe, proof points and claims. 
• Use brand guidelines, tone-of-voice resources and AI tools where appropriate to lead copywriting development for all product positioning and product comms, creating and refining customer-first copy across product descriptions, packaging and key selling messages.
• Create processes that improve the quality and speed of product marketing decisions.
• Work closely with Regulatory and Product Development to define claims strategy, identify testing requirements and ensure claims are commercially compelling, appropriately substantiated and compliant.
• Build a consistent consumer validation process across concept, proposition, claims, naming and packaging, ensuring priority decisions are supported by relevant qualitative and quantitative insights.
• Review packaging artwork and product materials for accuracy, consistency and effectiveness before final approval, balancing consumer clarity, brand guidelines, regulatory requirements, space constraints and commercial objectives.
• Monitor competitor activity, category trends and emerging consumer needs to identify opportunities for differentiation and strengthen consumer understanding of the portfolio.

 
Community, Customer Insight & Testing

• Lead community testing and insight groups to gather feedback on product concepts, propositions, naming, messaging, claims and product storytelling.
• Ensure community and customer needs are central to product positioning and messaging decisions, using insight to validate propositions, identify barriers to purchase and refine communications ahead of launch.
• Translate qualitative and quantitative consumer feedback into actionable recommendations for NPD, portfolio development, positioning and ongoing product optimisation, working with relevant teams to embed learnings into decision-making.

 
Go-to-Market & Launch Alignment

• Lead Product Overview presentations that clearly communicate product propositions, key benefits and USPs to the wider business and support on retailer presentations.
• Act as the key link between Product and Brand Marketing, translating product strategy and innovation into integrated campaign storytelling that connects product benefits with the wider brand narrative.
• Review post-launch performance to assess how effectively positioning resonates with the community and drives portfolio performance, using insights to optimise existing products and inform future NPD.

 
Cross-Functional Delivery & Leadership

• Build strong working relationships across Product Development, Innovation, Brand, Marketing, Creative, Design, Regulatory, Commercial, Retail and Training, ensuring alignment on positioning, messaging, claims, packaging and launch requirements.
• Proactively identify and resolve gaps in product information, positioning, messaging or cross-functional dependencies that could impact campaign development, launch readiness or customer understanding.
• Manage product marketing timelines and dependencies, identify risks early and drive the decisions required to keep projects moving efficiently and launches on track.
• Support sustainable business practices by minimizing waste, promoting responsible sourcing, and reducing environmental impact.
• Foster a diverse, inclusive, and ethical workplace while contributing to our community initiatives both internally and externally. 
• Uphold integrity, transparency, and accountability in all business practices.

 
 

Experience Needed

What We’re Looking For 

• Strong experience in product marketing, within beauty, cosmetics or skincare.
• Demonstrated experience bringing new products from development through to market with clear examples of product positioning, consumer propositions, messaging and go-to-market strategy.
• Excellent copywriting and communication skills, with the ability to turn complex product information into clear, consumer-friendly messaging.
• Experience developing messaging hierarchies and writing or refining product-led copy across packaging, product descriptions, marketing briefs and campaign communications.
• An understanding of how to translate consumer, community and market insight into differentiated product propositions and compelling storytelling.
• Commercially minded, with a strong understanding of how product decisions impact the wider portfolio and customer journey.
• Experience assessing portfolio architecture, product differentiation, category white space and cannibalisation risk.
• Highly organised and able to manage multiple launches, priorities and deadlines simultaneously.
• Confident working with senior stakeholders and influencing cross-functional decision-making.
• Excellent attention to detail, particularly across claims, packaging and product communications.
• Proactive, pragmatic and comfortable operating in a fast-moving environment where priorities can evolve.
• Comfortable using AI-enabled tools to support copy development, ideation and workflow efficiency, with the judgement to ensure all outputs meet brand, customer and regulatory standards.