Senior Growth Marketing Manager

Clever is hiring a Senior Growth Marketing Manager, Partner Demand Generation to lead growth marketing for its App Partner business. The role builds and optimizes B2B demand generation programs to generate qualified pipeline, support revenue growth, and expand customer relationships through account-based marketing, data-driven outreach, and coordinated customer journeys.

Responsibilities:

• Own App Partner demand generation strategy: Develop and execute integrated, always-on growth programs that generate qualified pipeline, accelerate opportunities, and support new-business revenue goals
• Build scalable account-based marketing: Partner with App Partner Sales to identify priority accounts, buying groups, and market segments, developing targeted programs that balance personalized engagement with scalable outreach
• Turn buying signals into action: Leverage Apollo, account intelligence, and behavioral data to identify opportunities, prioritize engagement, and coordinate timely Marketing and Sales outreach
• Create compelling customer journeys: Design integrated, multichannel experiences that move prospects from awareness and education through product exploration, qualification, and purchase
• Innovate how prospects convert: Explore and optimize digital, conversational, and AI-assisted experiences that help prospects discover solutions, engage with Clever, and connect with Sales
• Partner across the business: Work closely with Sales, Product Marketing, Lifecycle, Customer Success, and Marketing Operations to translate business priorities and product positioning into coordinated growth programs
• Support customer expansion: Identify commercial growth opportunities within existing App Partner relationships and collaborate with Lifecycle and Customer Marketing on targeted expansion and cross-sell initiatives
• Measure what matters: Establish performance frameworks that connect marketing activity to qualified pipeline, account progression, conversion, and revenue influence. Use insights and experimentation to continuously improve results

Requirements:

• 7+ years of experience in B2B growth marketing, demand generation, account-based marketing, or related SaaS marketing roles
• Demonstrated success developing and executing integrated demand generation strategies tied to measurable pipeline or revenue outcomes
• Hands-on experience building account-based marketing programs, including account segmentation, targeting, and engagement across complex B2B buying groups
• Strong experience partnering with Sales on account prioritization, lead management, opportunity creation, and pipeline acceleration
• Deep understanding of B2B marketing funnels, conversion optimization, lead qualification, attribution, and performance measurement
• Experience using CRM, marketing automation, and sales intelligence platforms to execute and optimize growth programs
• Strong analytical skills and the ability to translate data and customer insights into actionable strategies and recommendations
• Proven ability to independently lead cross-functional initiatives, manage competing priorities, and drive programs from strategy through execution
• A strategic, hands-on approach with a willingness to experiment, challenge assumptions, and take ownership of business outcomes
• Experience marketing complex or technical B2B SaaS solutions, including APIs, integrations, or platform products
• Familiarity with education technology, K–12 markets, or software providers selling into educational institutions
• Experience with Apollo, Salesforce, intent data, and sales engagement technologies
• Experience designing automated, signal-triggered marketing programs and coordinated Marketing and Sales workflows
• Familiarity with AI-powered conversational marketing, interactive digital experiences, or emerging approaches to prospect qualification and conversion
• Experience with customer expansion, product-led growth, or partner ecosystem marketing
• Experience building demand generation programs and operating models in evolving or scaling organizations