Senior Partner Marketing Manager, Strategic Alliances

Syndigo is seeking a Senior Partner Marketing Manager to accelerate growth of its partner ecosystem. The role leads marketing for strategic partners, develops joint go-to-market programs and messaging, and executes co-marketing initiatives to increase partner-driven pipeline.

Responsibilities:

• Develop and execute partner marketing strategies that support Syndigo's strategic business objectives and partner ecosystem
• Build trusted relationships with partner marketing organizations and serve as Syndigo's primary marketing point of contact
• Identify new opportunities to increase partner engagement, joint selling, and co-marketing activities
• Support the launch of new partnerships through coordinated marketing and go-to-market plans
• Plan and execute integrated co-marketing campaigns with strategic partners, including webinars, eBooks, white papers, customer stories, digital campaigns, executive events, and industry sponsorships, as well as the content associated with those programs
• Develop partner-specific solution messaging, value propositions, sales plays, and co-branded positioning that clearly articulate the combined value of Syndigo and our strategic partners
• Develop scalable partner marketing playbooks and repeatable campaign frameworks
• Partner with Sales Enablement to deliver onboarding and training programs that improve partner readiness and sales effectiveness
• Drive adoption of Syndigo messaging and value propositions across partner organizations
• Help manage Syndigo's Market Development Fund (MDF) program in partnership with the Alliances organization
• Collaborate with partners to develop effective co-marketing plans utilizing MDF investments

Requirements:

• 5+ years of experience in B2B SaaS Partner Marketing
• Experience developing and executing integrated marketing campaigns
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
• Exceptional written, verbal, and presentation communication skills
• Experience working cross-functionally with Sales, Marketing, Product, and Partner organizations
• Deep understanding of supporting strategic technology alliances, cloud providers, systems integrators, consulting partners, or channel partners
• Track record of managing Market Development Funds (MDF) or partner co-marketing programs