Growth Marketing at Tech Startup

Foodini is a dietary intelligence platform that helps food-service operators manage allergen disclosure and regulatory compliance. The Growth Marketing Coordinator will run digital acquisition and lifecycle marketing, using SEO, paid advertising, HubSpot, and email to generate and measure qualified sales leads.

Responsibilities:

• Own SEO and AEO for foodini.co: keyword research, on-page fixes, internal linking and site speed, working with our developers
• Turn our regulatory expertise into content that ranks: state-by-state law pages, compliance guides, and landing pages for restaurants, airports, stadiums and hotels
• Launch, run and optimize LinkedIn Ads, Google Ads and Meta Ads aimed at operators in the states where laws are live or coming
• Set up clean conversion tracking (GA4, Meta Pixel, tag management) so every dollar reports a cost per qualified lead
• Test constantly: copy, audiences, offers, landing pages. Move budget weekly toward what converts
• Make HubSpot the source of truth: clean data, lifecycle stages, lead scoring, and source tracking on every lead
• Get inbound leads to sales the same day, and build the dashboards that show what marketing contributes to pipeline
• Build nurture sequences, newsletters and event campaigns, segmented by vertical, state and stage
• A short daily update to the go-to-market team and a weekly scorecard: spend, leads, cost per lead, and what you are changing next

Requirements:

• You have 2 to 4 years in digital marketing and have personally run at least three of SEO, paid ads, CRM and email
• You know HubSpot well (Marketing Hub and CRM)
• You have managed Google Ads or LinkedIn Ads against a budget and a cost-per-lead target, and can explain what you changed and why
• You are comfortable in GA4, Search Console and tag setup, and you like finding the answer in the data
• You write clear, punchy English for a US audience of restaurant and hospitality operators
• You prefer shipping fast and measuring to waiting for a perfect plan, and you are happy owning outcomes, not just tasks
• You are AI native and use the latest tooling and models
• B2B SaaS experience, especially selling to restaurants, hospitality or food service
• Experience marketing a compliance, legal-tech or regulated product
• Design comfort in Canva or Figma for ad creative and landing pages