Growth Marketing Manager, Content & Strategy

Caring Transitions is seeking a Growth Marketing Manager, Content & Strategy to lead content strategy and execution for Caring Transitions and CTBids. The role develops multi-channel content, uses audience insights and performance data to optimize engagement, and supports brand growth and business goals.

Responsibilities:

• Own the content strategy and editorial calendar for Caring Transitions and CTBids; develop and execute multi-channel content initiatives that increase brand awareness and align with business goals
• Create blogs, email campaigns, website content, PR, influencer content, and other marketing assets to support seasonal and ongoing marketing campaigns
• Produce thought leadership content that positions Caring Transitions and CTBids as industry leaders and reinforces our expertise across the markets we serve
• Adapt content for different channels and audiences, selecting the formats, messaging, and creative approaches best suited to each
• Identify opportunities to highlight franchise owner success, client outcomes, and community impact, and incorporate their stories into the larger content strategy
• Develop nurture campaigns and customer journeys that move prospects through the funnel, strengthen engagement, and drive conversion
• Continuously test messaging, creative, content formats, and audience segmentation to improve engagement and conversion rates
• Analyze content and campaign performance, translating audience insights and data into actionable recommendations that inform strategy and improve results
• Partner with the broader marketing team and cross-functional stakeholders to ensure content supports business objectives and delivers a consistent brand experience

Requirements:

• You have 3+ years of experience developing and executing multi-channel marketing campaigns, with a strong background in content marketing and strategy
• Strong writer, copywriter, and storyteller who knows how to shape compelling messaging for different audiences and stages of the customer journey
• Experienced with marketing automation platforms, CRM systems, and email marketing tools, including audience segmentation and campaign management
• Proficient with Google Analytics, HubSpot, Canva, WordPress, and social media platforms
• Understand SEO best practices and content optimization strategies, and know how to create content that performs across search and digital channels
• Analytical thinker who can evaluate campaign and content performance, identify opportunities, and translate data into actionable recommendations
• Strategic and creative, with the ability to connect content initiatives to broader marketing and business objectives
• Adaptable, curious, and resourceful; you enjoy testing new ideas, exploring emerging channels, and finding better ways to engage audiences
• Clear communicator and collaborative partner who takes ownership, works well across teams, and brings ideas forward