Senior Product Manager - Xsolla Ads & Rewards

Xsolla is hiring a Senior Product Manager for its Advertising & Rewards division. The role focuses on product strategy and hands-on execution for a consumer gaming-oriented B2C mobile app, including roadmap development, optimization, and collaboration across technical and business teams.

Responsibilities:

• Work directly with the company’s Head of Product, Ads B2C as part of a new and growing B2C product team
• Help to evolve and optimize our recently-launched consumer app
• Design and leverage analytics and A/B testing to monitor app performance, tune mechanics, optimize conversion and identify new features to impact KPIs
• Create and maintain product roadmaps, feature backlogs and product documentation such as PRDs, user stories, user flows, logic flows, and functional specifications, leveraging AI tools where value-added
• Anticipate bottlenecks, provide support for escalation management, make tradeoffs, balance the business needs versus technical and resource constraints
• Conduct ongoing competitive analyses of other products to identify ways to differentiate and improve user experience
• Collaborate with executive leadership to identify opportunities for growth, innovation, and differentiation
• Identify user needs and opportunities through data analysis, surveys, interviews, and other quantitative and qualitative methods
• Work closely with engineering and design teams to ensure high-quality execution and iteration
• Collaborate with operations, customer support, marketing and legal teams
• Obsess over user experience, user motivation and conversion optimization

Requirements:

• 5+ years of product management experience dealing with Consumer Apps and Conversion Optimization
• Highly data-driven (e.g. adept at using analytics and A/B testing to drive product decisions)
• Strong vision and creativity (i.e., natural ability to generate ideas, think laterally to solve problems)
• Highly organized and pragmatic (i.e., can efficiently analyze tradeoffs, adept at prioritization and time management with limited resources and high uncertainty)
• Proven track record deploying game mechanics to influence user behavior
• Deep experience with A/B testing and related tools such as Statsig
• Proficiency with JIRA, Confluence, Productboard, and other product lifecycle tools
• Strong experience with product analytics tools like Amplitude or Mixpanel
• Intermediate to advanced Excel skills
• Excellent written and verbal communication skills; able to present ideas clearly to both technical and business stakeholders
• ideally with exposure to gaming, loyalty, rewarded advertising and/or commerce
• direct experience with mobile free-to-play games a huge plus
• Experience leveraging AI tools to optimize product management and development
• Basic to advanced SQL proficiency
• UX design experience
• Experience working with data teams on personalization and ML efforts