Product Manager

DocDraft is building DocDraft Leads, a platform that connects law firms with qualified prospective clients. The Product Manager will own and scale the attorney experience, product strategy, growth, monetization, and customer value for the platform.

Responsibilities:

• Own the end-to-end attorney experience, from discovery and onboarding through purchasing, repeat usage, and retention
• Identify the biggest opportunities to increase activation, conversion, customer spending, and lifetime value
• Develop and test strategies around pricing, packaging, incentives, referrals, and product-led growth
• Work with engineering and design to rapidly build, ship, and iterate on product improvements
• Balance short-term growth opportunities with investments that create long-term competitive advantages
• Develop a deep understanding of how law firms acquire clients, evaluate opportunities, and measure return on investment
• Identify what makes a prospective client valuable to a particular firm and how DocDraft can consistently deliver that value
• Explore ways to improve matching, lead quality, purchasing experiences, and client conversion
• Identify opportunities to extend the product into adjacent workflows that help customers generate more revenue
• Build experiences that make DocDraft increasingly valuable as customers continue using it
• Work directly with our founders to define the product vision, strategy, and roadmap
• Evaluate different growth and business models, including self-service adoption, sales-assisted acquisition, and deeper product integrations
• Identify the most important assumptions underlying our strategy and design experiments to validate them
• Make thoughtful tradeoffs between product complexity, customer value, speed of execution, and commercial impact
• Translate ambiguous opportunities into clear priorities and actionable plans
• Own product metrics including activation, conversion, purchase frequency, retention, and revenue per customer
• Develop a deep understanding of customer acquisition costs, unit economics, and lifetime value
• Analyze customer behavior and product performance to identify growth opportunities
• Partner with sales and marketing to improve customer acquisition, onboarding, and monetization
• Use data, experimentation, and direct customer feedback to guide decisions
• Speak regularly with attorneys and law firm owners to understand their needs, challenges, and purchasing behavior
• Develop firsthand knowledge of how customers operate and what drives their economic decisions
• Translate customer insights into product improvements and strategic opportunities
• Build a product that delivers clear, measurable ROI and earns sustained customer engagement

Requirements:

• 4+ years of experience in product management
• A track record of building, launching, or scaling products that drive measurable business outcomes
• Strong product judgment and an ability to identify high-impact opportunities in complex or ambiguous environments
• A commercial mindset, with a deep understanding of monetization, customer economics, and revenue growth
• Strong analytical skills and experience using data and experimentation to inform decisions
• The ability to move fluidly between high-level strategy and hands-on execution
• Experience working closely with engineering and design to ship high-quality products quickly
• Strong customer intuition and a willingness to develop deep expertise in unfamiliar industries
• Excellent communication skills, intellectual curiosity, and a bias toward action
• Products that connect buyers and sellers, manage supply and demand, or facilitate transactions
• Marketplace liquidity, matching, pricing, monetization, or retention
• Platforms that help SMBs acquire customers, generate revenue, or improve business performance
• Products where customers measure value primarily through financial ROI
• Self-service onboarding, activation, conversion, pricing, packaging, or retention
• Products that successfully convert free or low-commitment users into recurring paying customers
• Launching products from scratch or scaling them from initial traction
• Operating in ambiguous environments where the product, business model, and go-to-market strategy are still evolving
• ideally at a high-growth technology company or startup
• Experience in legal technology or legal lead generation is welcome, but not required