Marketing & Digital Operations Manager

Integrity Homes is a real estate business serving the Greater Madison and South Central Wisconsin markets. The Marketing & Digital Operations Manager will develop and maintain digital marketing systems, manage website and content initiatives, execute campaigns, and coordinate projects and workflows.

Responsibilities:

• Help manage the transition to our new Next.js-based website
• Learn the website’s AI-assisted development and publishing workflows
• Create and maintain community, neighborhood, and subdivision pages throughout Dane County and surrounding markets
• Research local communities and develop accurate, engaging hyperlocal content
• Use existing templates and design standards to expand website content
• Maintain internal linking, page metadata, content structure, and related SEO elements
• Test website changes before publication and understand available version-control and rollback procedures
• Identify website issues and coordinate technical support when necessary
• Maintain documentation of website processes and procedures
• Implement our existing SEO and content strategies
• Research relevant search topics, keywords, and local real estate questions
• Develop, optimize, publish, and maintain educational blogs
• Coordinate monthly community housing market reports and supporting articles
• Improve website visibility through local search, technical SEO practices, and content optimization
• Research opportunities to improve discoverability through Google and AI-powered search platforms
• Support ethical community engagement and content distribution on relevant platforms, including Reddit where appropriate
• Monitor content performance and recommend improvements
• Take marketing concepts from initial discussion through completed implementation
• Develop actionable project plans, timelines, and deliverables
• Coordinate direct-mail campaigns, including expired listing campaigns and other targeted outreach
• Oversee production of marketing materials, graphics, landing pages, and supporting digital content
• Coordinate vendors, contractors, and automation resources when needed
• Maintain campaigns after launch, monitor results, and recommend refinements
• Ensure campaigns meet brand standards and applicable real estate marketing requirements
• Manage an organized publishing calendar for blogs, website content, market reports, videos, newsletters, and social media
• Coordinate production with existing marketing assistants and contractors
• Use AI tools to develop drafts, organize research, and streamline repetitive tasks
• Review completed content for accuracy, consistency, formatting, and quality before publication
• Ensure recurring content is published on schedule
• Identify opportunities to repurpose existing content across multiple platforms
• Translate the owner’s ideas into clearly defined projects with actionable steps
• Prioritize tasks based on business objectives, available resources, and deadlines
• Coordinate assignments and follow up with team members and contractors
• Monitor outstanding projects and proactively address delays
• Establish repeatable workflows and document procedures
• Provide concise progress updates, including completed work, upcoming priorities, results, and decisions requiring owner approval
• Identify ways to reduce unnecessary work and improve overall efficiency
• Expanding our hyperlocal content and AI-discoverability programs
• Managing additional marketing assistants and contractors
• Coordinating broader lead-generation initiatives
• Supporting selected projects for Reward Our Heroes
• Developing improved AI automations and marketing workflows
• Taking greater responsibility for overall marketing operations

Requirements:

• Demonstrated ability to independently manage and complete digital marketing or website projects
• Strong organizational and project management skills
• Practical experience using AI tools such as ChatGPT, Claude, or comparable platforms
• Experience with website content management, digital publishing, or AI-assisted website development
• Working knowledge of SEO, content marketing, and digital marketing fundamentals
• Excellent attention to detail and quality control
• Ability to research unfamiliar topics, verify information, and produce polished deliverables
• Strong communication, time management, and problem-solving abilities
• Comfortable learning new technology and adapting to evolving workflows
• Experience with Next.js-based websites, GitHub, or AI-assisted development platforms
• Familiarity with local SEO, structured data, sitemaps, and website analytics
• Experience managing content calendars and coordinating contractors
• Knowledge of real estate marketing or local business lead generation
• Experience with CRM platforms such as Lofty
• Familiarity with Canva, marketing automation platforms, and project management tools
• Experience supporting multiple marketing channels simultaneously