Senior Content Marketing Manager

Valimail, a DigiCert company, provides email authentication and trust solutions that protect organizations from email impersonation and fraud. The Senior Content Marketing Manager will define and execute B2B content strategy, develop multi-channel content, and measure performance to build brand awareness, generate demand, and position Valimail as a thought leader.

Responsibilities:

• Help build a steady cadence of high-quality content for all stages of the funnel
• Develop multi-channel content marketing strategy and roadmap to support brand awareness, demand generation and ABM campaigns
• Create and manage the production of content including blogs, email campaigns, website content, videos, and webinars that speak to our buyers across healthcare, restaurant, and retail verticals
• Lead and inspire creative ideas for content development and messaging consistency across all channels (demand generation, digital, web, social, video, etc.)
• Collaborate with internal stakeholders to create engaging stories aligned with company messaging
• Drive effective and creative content that incites engagement and grows audiences
• Ensure content aligns with funnel-building objectives and is consistently delivered across touchpoints
• Leverage data to set goals, measure success, and refine content strategy
• Help maintain a functional content calendar and ensure style, quality, and tone consistency
• Write and edit high-performing content with impeccable attention to detail
• Copy edit a variety of marketing materials

Requirements:

• Top-notch grammar, messaging punctuation and writing skills
• +5 years of content marketing experience, including creating blog posts, white papers, webinars, and more
• Experience revamping and executing a new content for a B2B SaaS brand
• Willingness to think outside the B2B box and courage to test ideas and collaborate closely with our creative team
• Entrepreneurial mindset and ability to work in a fast-paced environment
• Editorial mindset and familiarity with audience preferences
• Knowledge of SEO, web traffic metrics, and demand generation tools
• Bachelor's degree in Marketing, Journalism, Public Relations, or related field