Marketing and Communications Manager

Underscore Marketing is hiring a Marketing and Communications Manager to execute its marketing and communications program across content, thought leadership, digital marketing, events, PR, sales enablement, and internal communications. The role partners with company leadership, subject matter experts, Sales Enablement, and external partners to create content, support business development, and keep employees informed and engaged.

Responsibilities:

• Own and execute Underscore’s editorial calendar across the website, LinkedIn, email, and other marketing channels
• Develop and manage the Rare Company newsletter, creating relevant and compelling content for biopharma leaders and prospective clients. The source of this information will be Underscore’s subject matter experts. The Marketing and Communications Manager will shape the story and language
• Turn the expertise that already exists across Underscore into compelling content, including conference takeaways, partner insights, industry perspectives, media and analytics thought leadership, and emerging trends
• Maintain Underscore’s voice and strengthen our position in the healthcare and biopharma marketplace
• Keep the Underscore website current with new team members, company news, events, awards, thought leadership, and other relevant updates
• Route leads that come through the site for our Rare Company Dinners, as well as general leads, to the right resources for follow-up. The approach and executional requirements will be outlined in our 2027 plan
• Own the planning and execution of Underscore’s monthly Town Halls, partnering with leadership to shape agendas, gather content, coordinate presentations and speakers, and ensure employees hear the information that matters most
• Partner with leaders across the company to translate company updates, milestones, and organizational news into communications that are clear, engaging, and relevant to employees
• Help create a consistent internal communications cadence so employees understand what is happening across Underscore, where the company is going, and how their work connects to it
• Bring the same storytelling, clarity, and attention to Underscore’s internal communications that we bring to our external brand
• Build and maintain a strong library of Underscore case studies, with a goal of developing approximately two new case studies per quarter
• Partner with account leads, media teams, analytics, and other subject matter experts to identify compelling stories and results
• Own the case study process from beginning to end, including interviews, results gathering, writing, internal review, client approval, publishing, and inclusion in the sales library
• Navigate client confidentiality and healthcare industry requirements to develop compelling blinded case studies when necessary
• Ensure our capabilities decks, credentials, team bios, case studies, RFP content, and other sales materials remain current and easy to access
• Serve as a day-to-day marketing partner to Sales Enablement and the broader growth team
• Support marketing activity within HubSpot, including getting content to fuel custom messages designed to engage the client and get a conversation going
• Deliver tailored communications and content strategies for different prospect audiences and stages of the new business journey. This will be structured by audience so we can test and learn what works and what doesn’t
• Maintain a consistent cadence for timely lead follow-up following conferences, events, campaigns, and other business development activities. These standards will be agreed upon as part of our 2027 plan
• Participate in the preparation of monthly reporting that gives leadership visibility into pipeline sources, campaign performance, content engagement, and marketing effectiveness
• Support Underscore’s external PR agency by providing company information, executive bios, subject matter expertise, quotes, images, approvals, and other materials needed to support earned media
• Own the annual awards calendar and coordinate submissions from initial opportunity through final deadline
• Help execute and continuously improve the playbook for major industry moments such as Fierce Pharma Week

Requirements:

• 4–6 years of B2B marketing agency experience, ideally with at least three years working in or with healthcare, biopharma, pharmaceutical companies, or healthcare agencies
• Exceptional writing and editing skills
• You can interview a subject matter expert and turn the conversation into content that a senior biopharma marketer would genuinely want to read
• Strong understanding of HubSpot, including best practices for relationship management
• Demonstrated experience owning and consistently executing against an editorial or content calendar
• Strong project management skills, with the ability to move multiple initiatives from idea to execution without losing momentum
• Comfortable working directly with senior leaders and subject matter experts to turn their expertise into accessible, differentiated content
• A strong sense of ownership and follow-through
• You see something that needs to get done and know how to move it forward
• Strong PowerPoint skills required
• Internal communications experience is a plus
• Agency experience, particularly within media, digital marketing, healthcare communications, or a related environment
• Experience developing pharmaceutical or healthcare case studies and navigating client legal, regulatory, or confidentiality requirements