Lifecycle & Customer Marketing Manager

Breezeway is hiring a Lifecycle & Customer Marketing Manager to manage prospect and customer engagement throughout the customer journey. The role builds and optimizes pre-sale nurture and post-sale onboarding, adoption, expansion, renewal, and advocacy programs, while measuring performance and maintaining email health.

Responsibilities:

• Own the pre-sale journey end to end: Map, build, and optimize the path from new lead to MQL, SQL, and opportunity. Recycle closed-lost and stalled opportunities back into pipeline
• Build on the scoring model: Use the lead scoring, lifecycle stages, and handoff rules owned by Demand Gen to trigger and personalize nurture. Feed engagement insights back into the model
• Build post-sale programs: Write and build onboarding, adoption, expansion, and renewal programs across HubSpot email, Hubspot agents, and Appcues, against the audiences, triggers, and timing defined by Customer Operations
• Launch to the base: Partner with Product Marketing to bring new features and launches to existing customers to drive adoption and, where applicable, up-sell opportunities
• Test relentlessly: Run A/B and multivariate tests on subject lines, content, creative, and channels. Co-design journey-logic tests with Customer Operations
• Measure and report: Own pre-sale funnel reporting and program-influenced pipeline. Jointly own success metrics for post-sale programs with Customer Operations
• Run customer marketing motions: Own advocacy, reviews, newsletters, and product update communications
• Scale with AI: leverage AI to automate and personalize campaigns for target audiences
• Own email health: Maintain deliverability, list hygiene, preference centers, and compliance (CAN-SPAM, GDPR, CASL)

Requirements:

• 5+ years in lifecycle, email, CRM, or customer marketing, with at least 3 years at a SaaS company
• A track record of lifecycle programs that moved a revenue metric: pipeline, conversion, activation, retention, or expansion. You can name the number
• Deep hands-on expertise in a marketing automation platform (HubSpot, Marketo, Braze, Customer.io, or similar). You build journeys yourself, not through a ticket queue
• Strong command of segmentation, lead scoring, lifecycle stages, and CRM data hygiene
• Experience using product usage data to trigger and personalize campaigns
• A rigorous testing mindset and comfort with analytics. You can build a report, read a cohort, and explain what changed and why
• Sharp, concise writing. You can draft copy that converts
• Cross-functional credibility with Sales, CS, and Product. You can align teams on handoffs and hold them to it
• Comfort with ambiguity in a fast-moving, growth-stage environment
• Early adopter of AI tools, with an interest in using them to scale personalization, content, and testing
• Experience with in-app messaging or product-led growth tools (Appcues, Pendo, Intercom)
• Experience at a SaaS company serving short-term rental, property management, or vacation rental operators
• Experience marketing to SMB and independent operators, not just enterprise buyers
• Familiarity with account-based or signal-based programs that blend marketing and sales outreach
• Experience running customer advocacy, referral, or review programs
• Working knowledge of SQL or BI tools (Metabase, Looker, Tableau)