Head of Growth Marketing

An unnamed clinic group is hiring its first growth marketer to build and scale patient acquisition across its clinics and a developing telehealth brand. The role owns paid campaigns, landing pages, conversion tracking, and the CRM feedback loop, with success measured by booked consultations and new patients.

Responsibilities:

• You are in Meta and Google every day, launching and scaling lead-generation campaigns, testing landing pages and booking flows, and checking cost per booked consultation against new patients in the CRM
• You work with the clinic teams on how fast new enquiries are called back, and you give the Founder a clear read each week on what is working and what you would change
• Build and run Meta and Google lead-generation campaigns yourself, in the accounts, every day
• Build or direct landing pages and consultation-booking funnels, and test them continuously
• Set up conversion tracking end to end: call tracking, form tracking, offline conversions and CRM-to-platform feedback, in a way that works for healthcare
• Manage to patient acquisition cost and lifetime value, not platform metrics
• Work with the clinic teams on speed-to-lead and the handoff from enquiry to booked consultation
• Report clearly on spend, cost per booked consultation and new patients, and say what you would change next
• Take what works in Arizona to the group's other clinics and its telehealth brand

Requirements:

• You personally build and run Meta and Google campaigns today. A management title or strategy-only background does not substitute
• Lead-generation experience: forms, calls and booked consultations
• You have built or directed landing pages and run structured tests on them
• Conversion tracking and offline-conversion feedback to the ad platforms
• You manage to acquisition cost and lifetime value
• Comfortable as a solo builder. You have done this before and do not need a long ramp-up
• Based in the United States
• Strong direct-to-consumer performance marketers who can clearly make the transfer will be considered
• Patient acquisition for multi-location healthcare, wellness, med spa, dental or telehealth
• Local or geo-targeted campaigns across multiple locations
• Healthcare advertising policy on Meta and Google