Marketing Manager

Dental A Team is hiring a Marketing Manager to own lead generation and brand awareness for a consulting firm serving healthcare practices. The role sets growth strategy, runs marketing channels, leads internal staff and agencies, and manages marketing performance and budget.

Responsibilities:

• Demand gen: email, social, podcasts, and events targeting business owners, plus ABM, lead scoring, and nurture sequences
• Digital and search: the website, SEO, AEO, and GEO, so the brand shows up in Google results, AI answers, and tools like ChatGPT and Perplexity. Plus paid ads across Google and Meta
• PR and events: media relations, press coverage, and thought leadership placements in industry publications. Plus live events, webinars, speaking engagements, and industry association partnerships
• Content and brand: expertise-led content and sales enablement assets that make the sales team's job easier
• The team: internal staff and outside agencies, held accountable to results
• The numbers: dashboards, CPL and ROI targets, and the marketing budget

Requirements:

• 5+ years in B2B marketing with real ownership of pipeline results
• Proven people leadership: you coach, set the bar, and hold it
• Hands-on chops in Meta, paid digital, email/SMS, content, and events
• A working command of AEO and GEO: structured content, schema, and authority-building that gets you cited by AI search, not just ranked
• PR experience: pitching media, landing earned coverage, and positioning leaders as go-to experts
• Fluency in HubSpot (certified or deep experience)
• A habit of using AI tools to work faster and smarter
• Comfort with data. You find the signal and act on it
• selling to small business owners is a big plus