Senior Manager, Field & Partner Marketing

Oryx Dental is hiring a Senior Manager, Field & Partner Marketing to build and execute field marketing programs and grow its consulting and strategic partner ecosystem. The role leads events, partner education and enablement, and cross-functional marketing programs that increase awareness, generate pipeline, and contribute to revenue.

Responsibilities:

• Develop and execute Oryx's field marketing strategy in close partnership with our Field Sales leadership and regional sales representatives
• Build and manage a calendar of local and regional events, educational programs, sponsorships, networking opportunities, and market activation initiatives
• Partner with our consulting partner ecosystem to create co-hosted events, educational experiences, and local programs that expand Oryx's reach and credibility
• Identify creative opportunities to bring Oryx into the markets where we're building our field sales presence
• Own end-to-end event execution, including planning, budgets, logistics, vendors, sponsorships, promotional campaigns, attendee engagement, and post-event follow-up coordination
• Collaborate with Sales and Revenue Operations to ensure events are strategically aligned with target accounts, pipeline priorities, and regional growth opportunities
• Evaluate the performance of field marketing investments and continuously optimize programs based on pipeline generation, conversion, and revenue impact
• Partner closely with Oryx's Head of Partnerships to develop and execute a comprehensive marketing and enablement strategy for our consulting and strategic partner ecosystem
• Build and manage a consistent partner engagement and education calendar, including virtual training sessions, product updates, webinars, and partner-exclusive programming
• Create programs that keep our partners informed, engaged, and excited about Oryx's latest product innovations, AI capabilities, and competitive differentiation
• Collaborate with our Training and Enablement teams to develop and launch an Oryx Partner Certification Program, providing consulting partners with the education, tools, and recognition needed to confidently recommend Oryx
• Develop scalable partner onboarding, communication, and ongoing engagement programs
• Support partner recruitment and ecosystem expansion through targeted campaigns, events, and strategic outreach
• Create co-marketing opportunities with partners, including webinars, joint events, educational content, and referral generation initiatives
• Help strengthen partner relationships by ensuring consistent communication, thoughtful engagement, and a high-quality partner experience
• Measure partner program effectiveness through engagement, referrals, pipeline contribution, and revenue generation
• Manage assigned industry conferences, trade shows, sponsorships, regional events, and partner programs from concept through execution
• Coordinate with internal stakeholders, external vendors, industry organizations, and strategic partners to deliver high-quality, on-brand experiences
• Own program budgets, timelines, deliverables, and operational logistics
• Collaborate with our Brand and Content teams to ensure events and partner programs consistently reflect Oryx's positioning and brand identity
• Identify opportunities to maximize the value of our industry presence through strategic partnerships, speaking engagements, education, and community-building
• Ensure every program has a clear objective, defined audience, measurable outcomes, and an actionable follow-up strategy
• Work closely with Field Sales to understand territory priorities, market opportunities, and the programs needed to accelerate growth
• Collaborate with the Head of Partnerships to align partner marketing initiatives with broader partner acquisition, activation, and referral strategies
• Partner with Demand Generation and Revenue Operations to build effective event promotion, lead capture, attribution, and follow-up processes
• Develop regular reporting on program performance, including pipeline sourced, pipeline influenced, partner referrals, and closed-won revenue
• Use data and feedback to identify what works, improve program effectiveness, and recommend where Oryx should invest next
• Bring new ideas to the table and proactively identify opportunities to expand Oryx's reach, strengthen relationships, and accelerate growth

Requirements:

• 5–7+ years of experience in B2B marketing, with a strong background in field marketing, partner marketing, event marketing, or channel marketing
• Experience working in a high-growth SaaS or technology environment
• Demonstrated success developing and executing marketing programs that generate qualified pipeline and contribute to revenue
• Strong understanding of partner ecosystems, referral programs, channel marketing, and partner enablement strategies
• Experience planning and executing events, conferences, sponsorships, and regional marketing initiatives
• Exceptional project management and organizational skills, with the ability to manage multiple programs, priorities, and stakeholders simultaneously
• Strong relationship-building skills and the ability to work effectively with sales teams, industry partners, executives, and external stakeholders
• A data-driven mindset and comfort measuring marketing effectiveness through pipeline, conversion, and revenue metrics
• Excellent written and verbal communication skills
• A proactive, resourceful approach to problem-solving and a willingness to roll up your sleeves to get things done
• Comfort operating in a fast-paced, evolving environment where priorities shift and opportunities emerge quickly
• Dental industry experience is strongly preferred