Founding Head of Growth, Marketing & Revenue

Mindioo is building an AI-powered marketplace and operating system for the personal growth industry. The Founding Head of Growth, Marketing & Revenue will build and execute the company’s growth strategy, acquire providers and customers, and generate early revenue.

Responsibilities:

• Develop and execute Mindioo's marketing and growth strategy
• Manage our social media channels, including Instagram, Facebook, LinkedIn and TikTok
• Plan, create and publish engaging content, including posts, carousels, short-form videos, articles and newsletters
• Maintain consistent brand messaging and develop campaigns tailored to providers and clients
• Use AI tools to automate, improve content production, research and marketing efficiency
• Plan, launch and optimize paid campaigns across Meta, TikTok, LinkedIn and other relevant platforms
• Test ad creatives, copy, audiences, offers and landing pages
• Set up and monitor campaign tracking, conversion metrics and acquisition costs
• Focus on organic growth and low-cost experiments initially, scaling paid campaigns when budget becomes available
• Develop acquisition funnels that turn visitors into registered users and paying customers
• Experiment with SEO, email marketing, referrals, community building and partnerships
• Identify the most promising customer segments, provider categories and acquisition channels
• Improve activation, engagement, conversion and retention
• Identify, contact and onboard practitioners, coaches, wellness professionals and creators
• Build relationships with influencers, affiliates, communities and relevant organizations
• Develop referral and partnership initiatives that help providers bring their audiences to Mindioo
• Drive the first bookings, purchases and revenue-generating activities
• Develop campaigns and offers that encourage customers to purchase services and digital products
• Track traffic, registrations, provider activation, bookings, GMV and platform revenue
• Establish repeatable acquisition processes and report on commercial performance

Requirements:

• We're looking for a hands-on growth marketer with strong commercial instincts
• You may be a growth marketer, digital marketing generalist, startup founder, performance marketer or business development professional
• Practical experience in digital marketing, growth or go-to-market execution for the US market
• Experience managing social media channels and creating content
• Knowledge of paid advertising, campaign optimization and performance analytics
• An understanding of SEO, email marketing, conversion funnels and customer acquisition
• Strong communication, copywriting and relationship-building skills
• The ability to work independently, experiment and prioritize with limited resources
• Familiarity with AI-powered marketing tools and automation
• You don't need to be an expert in every discipline, but you must be willing to execute personally rather than simply delegate to agencies or a team
• Experience with marketplaces, SaaS, wellness, personal growth, coaching, creator platforms or digital communities is a big advantage