Temple University's Strategic Marketing and Communications Division is searching for a Director, Online Enrollment Marketing.
Become a part of the Temple family and you will have access to the following:
A hybrid work schedule
Full medical, dental, vision coverage
Paid time off
3 Personal Days
Tuition remission - eligible employees and their dependents can obtain a degree TUITION FREE
A generous retirement plan and so much more!
Salary Grade: T27
A variety of important factors are reviewed by HR when considering salary, including job duties, the applicant’s education and experience, all relevant internal equity considerations, department budget, and funding source..
Position Summary
The Director of Enrollment Marketing, Online will lead the university's overarching enrollment marketing strategy for fully online programs, driving awareness, engagement and enrollment through integrated marketing efforts. This individual will play a critical role in developing and guiding marketing strategies that support online enrollment goals while ensuring alignment with Temple's brand, institutional priorities, and prospective student needs.
Reporting to the Executive Director of Enrollment Marketing in the Division of Strategic Marketing and Communications, the Director will work closely with the Vice Provost for Online and Digital Learning (VPODL) and Executive Director of Temple Online, and other university partners to ensure online marketing efforts are integrated, data-informed and effective. The Director will monitor marketing performance and use audience insights, market research and enrollment data to optimize strategies and drive results.
In addition, the director will serve as a primary marketing point of contact with the university's online program management (OPM) partner in support of Temple Online, providing strategic oversight of promotional efforts across websites, digital advertising, social media, print and other channels.
Performs other job-related duties as assigned.
Application Requirements
* Please attach resume and cover letter
Applications will be accepted until close of business Monday, December 7th.
Required Education and Experience
* Bachelor's degree in marketing, communications, management or a related field
* And at least 5 years of experience in enrollment marketing, marketing management, digital marketing or a related field.
* An equivalent combination of education and experience may be considered.
Preferred Education and Experience
* Master’s Degree
* Experience in higher education
* Experience marketing online degree programs or working with an OPM provider
Required skills and abilities:
* Expertise in digital and integrated marketing, including SEO, SEM and analytics.
* Experience working with CRM platforms (Slate preferred), marketing automation tools and content management systems.
* Proven ability to develop and execute integrated enrollment marketing strategies that achieve measurable results.
* Proven experience using marketing data, analytics and audience insights to inform and optimize strategy.
* Experience managing external vendors, agencies or strategic marketing partners.
* Proven leader and collaborator who works to unify teams across functions.
* Proficient in the Microsoft Office suite of products.
* Ability to manage multiple projects in a fast-paced environment while maintaining accuracy of work.
* Superior organizational skills - must be able to effectively prioritize and meet deadlines.
* Ability to quickly acclimate different environments and openness to new processes and technologies.
* Self-directed with a solutions-oriented attitude; values and inspires a positive work environment.
* Ability to work within a continuous improvement environment; able to receive feedback with a positive attitude and a commitment to personal accountability.
* Strong interpersonal and problem-solving skills with the ability to work and collaborate with colleagues and campus partners.
* Brings diplomacy and collegiality to capably address challenges; willingness to tackle issues and collaboratively resolve them.
* Strong attention to detail and ability to utilize data and insights to determine decisions.
* Ability to work well under pressure.
* Demonstrated ability to effectively and collaboratively work as part of a cross-functional team.
* Ability to work independently and efficiently.
* Promotes a culture of high performance and continuous improvement.
* Demonstrated excellent organizational time management skills.
* Ability to handle confidential matters with discretion.
* Strong ability to monitor the work of others, mentor staff, and manage performance through regular feedback.
* Ability to attend staff events (including occasional nights and weekends), as needed.
Essential Functions of the Position
* Lead the marketing strategy for Temple Online in collaboration with the Vice Provost for Online and Digital Learning (VPODL) and Executive Director of Temple Online, as well as colleagues across SMC, Enrollment Management, the Graduate School, schools/colleges and other university stakeholders to ensure online enrollment marketing efforts are integrated and aligned.
* Work with partners to establish and monitor key marketing performance indicators across the enrollment funnel and lead regular performance reviews to identify opportunities for improvement.
* Provide strategic oversight of online program marketing websites, advertising landing pagesand related digital experiences to support lead generation and enrollment conversion.
* Collaborate with Insights & Analytics team, OPM and campus partners to assess audience insights, market research and performance metrics to inform strategy and optimize campaign performance.
* Serve as a subject matter expert on online enrollment marketing, advising university leaders and partners on market trends, prospective student behavior, marketing strategy and performance.
* Stay abreast of emerging technologies and best practices in digital marketing, enrollment marketing, CRM, marketing automation, analytics and higher education recruitment.
* Develop and maintain positioning and messaging strategies for online programs, ensuring marketing effectively communicates program value and distinctive academic experiences.
* In collaboration with Temple’s OPM, develop and manage the comprehensive enrollment marketing strategy for the university's fully online program portfolio, aligning marketing efforts with enrollment goals, academic priorities and Temple's brand strategy.
* Provide strategic oversight of OPM marketing plans and promotional efforts across digital advertising, websites, email, social media, print, content and other channels.
* Establish marketing standards and processes and review OPM-developed campaigns, creative and messaging to ensure alignment with university objectives and brand standards.
Job Details
* Offer of employment is conditional upon the successful completion of a pre-employment physical.
* This position requires the following background check/clearance: Personally Identifiable Information clearance. This check must be completed prior to commencement of service.
* This position is assigned a hybrid work arrangement (on-campus and remote); the duration of this hybrid work arrangement is at the discretion of Temple University and the Departments.
Temple University is committed to a policy of equal opportunity for all in every aspect of its operations, including employment, service, and educational programs. The University has pledged not to discriminate on the basis of age, color, disability, marital status, national origin or ethnic origin, race, religion, sex (including pregnancy), sexual orientation, gender identity, genetic information or veteran status.
Compliance Statement: In the performance of their functions as detailed in the position description employees have an obligation to avoid ethical, legal, financial and other conflicts of interest to ensure that their actions and outside activities do not conflict with their primary employment responsibilities at the institution. Employees are also expected to understand and be in compliance with applicable laws, University and employment policies and regulations, including NCAA regulations for areas and departments which their essential functions cause them to interact.
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You may request a copy of the report by calling Temple University’s Department of Public Safety at 215-204-7900.
