Head of Influencer Marketing & Creator Manager (Full-Time, Skincare Brand)

Apparent. is hiring a Head of Influencer Marketing to lead its creator program end to end. The role manages paid influencer campaigns and in-house creators, using research and performance data to grow traffic and sales on Amazon and Shopify.

Responsibilities:

• Own our creator program end to end
• Find, vet and negotiate with influencers for: Instagram Reels Instagram Stories with link stickers TikTok videos YouTube Shorts and integrations in long-form YouTube videos
• Plan and run campaigns, and track traffic, cost and sales for each collaboration
• Build long-term relationships with influencers who deliver real sales
• Recruit, onboard and manage our paid in-house creators
• Make sure each creator delivers a minimum of 30 videos per month
• Run hook tests, track trends, and give creators clear daily direction and feedback
• Handle gifting and keep the relationship strong over the long term
• Use FastMoss (provided) to analyze top-selling creators and videos: which hooks, formats and angles drive sales, and why
• Monitor competitors on Instagram and TikTok selling products similar to ours. We’ll point you to the key ones
• Turn your findings into concrete recommendations for our creators
• Analyze Facebook ads leads (form entries). Decide which influencers are prospect for hire
• Onboard in-house creator applicants and bring them into our Discord server
• Run the Discord community and keep it active and engaged
• Manage our creator gamification platform, Apparent Arena, where top organic performers are competing

Requirements:

• Proven experience managing influencer campaigns and/or in-house UGC creators
• Data-driven: comfortable with CPM, CTR, conversion rate and ROAS, and with tying content to sales
• Strong understanding of TikTok and Instagram trends, hooks and short-form content
• Organized and able to manage many creators and campaigns at once
• Fluent English
• Skincare or beauty experience is a strong plus