Establish Merkle Science as a thought leader in the US market
Enable the sales team to meet revenue targets
Identify core value proposition and differentiators
Create a strategy to communicate at scale to potential customers
Lead strategy for US market expansion
Communicate value proposition and differentiators across multiple channels
Create sales tools and content (case studies, videos, website copy, blog posts)
Collaborate with cross-functional teams for market research, user testing, and interviews
Coordinate with product management and engineering teams to establish go-to-market strategy
Establish and iterate on go-to-market strategy to reach revenue targets
Manage own team of designers and marketers

Fluent in English
At least 2-4 years of prior marketing / product experience
Prior startup experience or experience at a boutique firm is a big plus
Previous compliance/finance/blockchain experience is a big plus
Experience in analytical problem solving and quantitative analysis, including development of dashboards and reporting tools
Ability to lead analyses, track metrics, build strategic insights and find creative ways to optimize performance
Ability to work in a fast-changing, cross-functional environment, while maintaining an entrepreneurial approach and building rapport with ease
Ability to take complex topics and create compelling narratives for different audiences
Excellent project management and stakeholder management skills
Excellent spoken, written, and presentation communication skills

Product Marketing Manager

Key skills