We are seeking a driven individual to manage and scale web & web-to-app campaigns while optimizing performance across channels.
In this role, you will spearhead the launch of new channels, enhance existing ones with rigorous testing, and craft innovative strategies to support our growth efforts.
You actively manage and optimize with rigorous testing some of our key marketing channels;
You develop successful creatives with the help of our in-house creative team;
You automate and introduce new tools to save time, improve results, and increase our data visibility.
You act as a key stakeholder within the UA team, and pro-actively suggest and lead new initiatives to scale our marketing spend;
You listen to customer insights and data and proactively transform them into clear next actions reflected within your channels' strategy;
You will be in charge of 1-3 major projects within the marketing team, e.g. new network onboarding or other cross-functional initiatives;
You implement user acquisition best practices and stay on top of industry trends.

** Qualifications

A minimum of 3 years in paid user acquisition, managing substantial monthly budgets, ideally within subscription, mobile, consumer apps, or games.
A proactive, solution-oriented approach, with experience in running Web, Web to App, Web to Web CAPI campaigns.
Experience with analytics tools such as Amplitude, Data Studio, and Looker is required.
Strong foundation in data-driven decision-making, A/B testing, and a proven track record of analytical deep dives for troubleshooting.
Comprehensive experience in campaign management across Google, Facebook and at least two other paid social channels (e.g., Pinterest, TikTok, Snap, Twitter).
Demonstrated ability to collaborate effectively with creative teams, from concept to execution and analysis.
Excellent copywriting and proofreading skills, with a knack for improving web landing page effectiveness.
An independent work ethic, with a 'growth mindset' that prioritizes experimentation and testing to drive action.

About UsAn award-winning health, wellness, & coaching company that creates apps which fall the top ten internationally. Our science-based approach sits squarely in the tech-for-good lane, helping people live their best lives. Everyone who has joined this company is committed to using evidence-based research to find the absolute best ways to change lives for the better.
Our EnvironmentThe first thing that sets us apart is that we’re not a place at all. While we’re a remote company, it’s not unusual to feel you know your teammates better than those you’ve shared an office with in the past. Ours is a professionally nourishing environment that is flexible and fully remote. Team members enjoy in house challenges and Slack event and work across a variety of tools. Meetings are kept to a minimum and deep work is encouraged.
Our Awards
Apple Best Apps of 2018
Editor’s app choice in more than 30 countries
Winner of Google’s Material Design Award
Best App Finalist in Google Play Awards
Consistently ranking in the top ten Health & Fitness apps across platforms
Backed by Facebook Startup Lab and Microsoft Venture

User Acquisition Manager – Performance Marketer

Key skills