Manage the creation of campaigns based on stated goals of client
Maintain accuracy of price points, community status (sold out, coming soon, etc), and any listed features
Track, report, and analyze website analytics on all social campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Optimize copy and images for all social campaigns to maximize ad spend ROI
Coordinate with individual builder partner requests and goals
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Perform ongoing paid keyword discovery, expansion and optimization
Research and analyze competitor SEM campaigns
Identify SEO opportunities based on SEM data and results
Edit and update existing email marketing templates
Regular analysis and reporting of research findings
General support and assistance for our builder partners

Home builder experience required
3+ years of proven digital marketing experience and success driving traffic that converts
2+ years of previous experience with both paid search and social advertising
Experience with Google Analytics
experience with Google Data Studio a plus
Strong analytical, technical, and written communication skills
Willingness to learn from our proven team members and also an ability to self-teach when provided with great resources to draw from
Organized and driven approach to your career

Marketing Strategist

Key skills