Social Media Manager

Role Overview

• Own, build, and grow R3’s multi-channel presence.
• Develop and execute social strategies tailored for X, Instagram, TikTok, and LinkedIn.
• Create high engagement short form content: work with the team to create hooks, scripts, formats, trends, captions, and fast turnaround content concepts.
• Maintain a consistent voice and narrative across all channels.
• Work closely with video, design, and internal teams to deliver a unified brand story.
• Manage day to day posting, scheduling, and social automation tools where relevant.
• Engage directly with Solana native audiences, builders, and key ecosystem players.
• Understand the culture of the timeline and execute content that feels native, not corporate.
• Identify collaboration opportunities, culture moments, and ecosystem narratives to tap into.
• Launch campaigns that drive engagement, saves, shares, comments, retention, and follower growth.
• Use analytics to optimize content performance and iterate quickly.
• Identify drop off points and behavioural patterns across channels to improve growth and engagement.
• Provide weekly reporting on performance, learnings, and opportunities.
• Help shape overarching narratives and announcement arcs across X & LinkedIn.
• Coordinate cross channel storytelling with internal teams for major launches and milestones.
• Contribute insights on funnel behaviour, audience segmentation, and message resonance.
• Stay ahead of Solana, crypto, and broader Web3 culture.
• Track emerging trends, formats, and memes and deploy them natively where relevant.
• Ensure R3 stays culturally relevant, credible, and distinguishable in a rapidly evolving landscape.

Requirements

• Deeply Solana native: you follow the builders, the memes, the narratives, the timelines.
• Proven track record of growing large audiences in crypto, fintech, or creator ecosystems.
• Strong creative instincts with the ability to ideate, storyboard, and package content.
• Comfortable being hands on and fast: agile, iterative, and able to ship daily.
• Fluent across short form platforms: X, IG Reels, TikTok.
• Capable of translating complex concepts into simple, engaging content.
• Sharp analytical mindset: you make decisions based on data, not vibes.
• Reliable operator who can manage multiple campaigns and deliver consistent output.
• Excellent communicator with an eye for narrative structure and brand coherence.
• Experience working with founders or early stage teams (Bonus Points).
• Comfort jumping into high velocity launch environments (Bonus Points).
• Understanding of DeFi, RWAs, consumer crypto, or chain level narratives (Bonus Points).
• Ability to identify cultural timing; when to post, when to hold, when to jump into a trend (Bonus Points).

Tech Stack

• Web3