Work hands-on to implement, test, and scale marketing initiatives.
Own and execute our digital marketing strategy, ensuring alignment with business goals.
Launch and manage multi-channel paid campaigns (Google Ads, LinkedIn, Facebook, etc.) to drive pipeline growth.
Optimize website performance, SEO, and conversion funnels to improve lead quality.
Identify and test new acquisition channels for customer reach.
Develop and execute demand generation strategies, including ABM, email campaigns, and lead nurturing.
Track key metrics (CAC, LTV, ROAS, conversion rates) to optimize performance.
Plan and execute online and offline events (webinars, conferences, meetups) to boost engagement and lead generation.
Build and manage a strong community strategy, fostering relationships with customers and industry influencers.
Develop customer advocacy programs, leveraging testimonials and case studies.
Develop marketing collaterals (decks, case studies, landing pages) to support Sales.
Conduct competitive analysis and refine product messaging.
Align closely with Sales and Product teams on go-to-market strategies.

5+ years of experience in Marketing or Growth, ideally in B2B SaaS, with a strong operational track record.
Proven ability to launch and manage performance marketing campaigns across various channels.
Strong understanding of demand generation, paid acquisition, and conversion optimization.
Analytical and comfortable working with KPIs such as CAC, LTV, ROAS, etc.
Comfortable being hands-on and owning execution end-to-end.
Excellent communication and collaboration skills.
Comfortable in a fast-paced, high-growth environment.
Experience with marketing automation tools and CRM platforms.
Fluency in English is required.

Growth Lead

Key skills