SEM/PPC Specialist – Paid Search, Paid Social

Role Overview

• Execute tests, collect and analyze data, identify trends and insights to achieve maximum results across paid channels
• Identity changes in the digital marketing landscape and help develop strategies for client results
• Maintain accuracy of price points and ad copy
• Optimize bidding strategies for maximum efficiency
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Perform ongoing paid keyword discovery, expansion, and optimization
• Research and analyze competitor SEM campaigns
• Coordinate with individual client requests and goals

Requirements

• Four-year degree preferred
• 2+ years experience in SEM/PPC or digital marketing
• Willingness to be trained on the latest trends in digital marketing
• Experience with Google Analytics, Tag Manager, or Looker Studio a plus
• Strong analytical and written communication skills
• Ability to self-organize
• High drive to succeed

Benefits

• Fully remote work
• Professional development opportunities
• Training provided for skill development