Own and evolve Thoughtful’s paid social strategy across Meta, TikTok, Pinterest, and all other major platforms, with a strong ecommerce and performance lens.
Define best-practice frameworks for account structure, creative testing, media scaling, and measurement.
Lead strategic planning for key Tier 1 ecommerce clients, ensuring paid social aligns with broader growth objectives.
Act as senior strategic lead on nominated Tier 1 client accounts, providing clear, confident counsel on growth opportunities.
Lead paid social components of QBRs, growth roadmaps, and performance reviews.
Identify and support upsell opportunities (creative testing, CRO, new platforms, incrementality testing).
Lead, mentor and develop the paid social team, building depth across strategy, execution, and optimisation.

7-10 years experience in paid social / performance marketing within an ecommerce-focused agency.
Extensive expertise leading Meta-first growth strategies for DTC or ecommerce brands at scale, and comprehensive experience across all major paid social platforms such as TikTok, Pinterest and Reddit.
Demonstrated leadership experience managing and developing high-performing paid social teams.
Strong commercial acumen with experience influencing client growth, retention, and upsell.
Experience working with complex ecommerce setups (catalogues, feeds, creative volume, lifecycle marketing).
Tertiary qualification in Marketing, Business, or related discipline preferred.

Paid Social Director

Key skills