Senior Paid Social Specialist

Role Overview

• Own and manage a multi-million dollar annual paid social budget across multiple lines of business.
• Develop full-funnel paid social strategies aligned to brand and business objectives.
• Lead cross-channel media planning across Meta, TikTok, YouTube, Reddit, LinkedIn and emerging platforms.
• Identify white space opportunities and lead innovation pilots to evolve Zillow’s paid social approach.
• Serve as a thought leader on paid social best practices, trends, and platform evolution.
• Architect and evolve measurement frameworks including pixel placement strategy and governance, conversion tracking and attribution modeling, brand lift studies, incrementality testing, and A/B testing frameworks.
• Drive rigorous experimentation roadmaps across campaigns and synthesize data across sources into actionable insights.
• Partner closely with Brand, Creative, Influencer, Product Marketing, and Paid Marketing teams to ensure cohesive, best-in-class social campaigns.
• Drive alignment between owned, earned, influencer, and paid strategies.
• Collaborate with brand partners and external agencies to elevate Zillow’s social presence and measurement sophistication.
• Influence cross-org standards for social measurement, reporting, and execution.
• Proactively identify areas of underperformance and define corrective action plans.
• Lead post-campaign retrospectives focused on learning, not just reporting.
• Pilot emerging tools, platforms, and measurement methodologies.
• Champion operational improvements that increase efficiency and effectiveness across the paid social function.

Requirements

• 5+ years of experience in digital marketing with deep expertise in paid social strategy and execution.
• Demonstrated experience managing multi-million dollar budgets across multiple business objectives.
• Advanced understanding of pixel implementation and tracking architecture.
• Experience with brand lift studies and survey-based measurement.
• Experience in incrementality testing and attribution models.
• Proficiency in A/B and multivariate testing methodologies.
• Strong proficiency in platform ad managers (Meta, TikTok, YouTube, LinkedIn, etc.) and enterprise social management platforms, specifically Sprinklr.
• Required: Hands-on experience managing paid social campaigns within Sprinklr, including campaign setup, optimization, reporting, and governance.
• Advanced analytical skills with the ability to synthesize large, complex datasets into strategic insights.
• Comfortable presenting performance insights to cross-functional stakeholders and leadership audiences.
• Strong storytelling ability — able to translate performance metrics into clear business implications.
• Proven ability to operate as a strategic thinker, not just an operator.
• Demonstrated thought leadership and a track record of driving innovation and change.
• Highly collaborative, able to influence without authority across cross-functional teams.

Benefits

• Competitive base salary
• Equity awards based on experience, performance, and location