Own and manage a multi-million dollar annual paid social budget across multiple lines of business.
Develop full-funnel paid social strategies aligned to brand and business objectives.
Lead cross-channel media planning across Meta, TikTok, YouTube, Reddit, LinkedIn and emerging platforms.
Identify white space opportunities and lead innovation pilots to evolve Zillow’s paid social approach.
Serve as a thought leader on paid social best practices, trends, and platform evolution.
Architect and evolve measurement frameworks including pixel placement strategy and governance, conversion tracking and attribution modeling, brand lift studies, incrementality testing, and A/B testing frameworks.
Drive rigorous experimentation roadmaps across campaigns and synthesize data across sources into actionable insights.
Partner closely with Brand, Creative, Influencer, Product Marketing, and Paid Marketing teams to ensure cohesive, best-in-class social campaigns.
Drive alignment between owned, earned, influencer, and paid strategies.
Collaborate with brand partners and external agencies to elevate Zillow’s social presence and measurement sophistication.
Influence cross-org standards for social measurement, reporting, and execution.
Proactively identify areas of underperformance and define corrective action plans.
Lead post-campaign retrospectives focused on learning, not just reporting.
Pilot emerging tools, platforms, and measurement methodologies.
Champion operational improvements that increase efficiency and effectiveness across the paid social function.
Requirements
5+ years of experience in digital marketing with deep expertise in paid social strategy and execution.
Demonstrated experience managing multi-million dollar budgets across multiple business objectives.
Advanced understanding of pixel implementation and tracking architecture.
Experience with brand lift studies and survey-based measurement.
Experience in incrementality testing and attribution models.
Proficiency in A/B and multivariate testing methodologies.
Strong proficiency in platform ad managers (Meta, TikTok, YouTube, LinkedIn, etc.) and enterprise social management platforms, specifically Sprinklr.
Required: Hands-on experience managing paid social campaigns within Sprinklr, including campaign setup, optimization, reporting, and governance.
Advanced analytical skills with the ability to synthesize large, complex datasets into strategic insights.
Comfortable presenting performance insights to cross-functional stakeholders and leadership audiences.
Strong storytelling ability — able to translate performance metrics into clear business implications.
Proven ability to operate as a strategic thinker, not just an operator.
Demonstrated thought leadership and a track record of driving innovation and change.
Highly collaborative, able to influence without authority across cross-functional teams.
Benefits
Competitive base salary
Equity awards based on experience, performance, and location