Digital Lead Generation Manager

Role Overview

• Design and implement a scalable lead generation system to acquire customers in multiple regions.
• Develop and manage multi-channel campaigns, leveraging SEO, paid advertising, LinkedIn, and AI-driven prospecting.
• Use AI-based lead generation platforms (e.g., Amplemarket, ZoomInfo, Apollo.io, or similar) to optimize prospecting and outreach.
• Oversee Google AdWords, PPC campaigns, and targeted paid advertising strategies.
• Build and maintain a lead management system within Salesforce CRM, ensuring data is structured for automation and conversion tracking.
• Implement and optimize marketing automation platforms (HubSpot, Pardot, Marketo, or similar) to automate email and drip campaigns.
• Leverage AI-driven tools for automated outreach, personalized email campaigns, and customer targeting.
• Develop and execute SEO strategies to enhance online visibility and organic lead acquisition.
• Optimize website landing pages and content strategy for lead conversion.
• Manage and improve LinkedIn marketing campaigns, including outreach and sponsored ads.
• Track key lead generation KPIs, ensuring performance optimization and ROI maximization.
• Implement lead scoring and segmentation models to identify high-converting prospects.
• Analyze campaign data, sales funnel performance, and customer behavior insights to refine strategies.
• Work closely with the sales team to align lead generation strategies with revenue goals.
• Coordinate with content marketers and designers to create compelling assets that drive engagement.
• Lead the implementation of ABM (Account-Based Marketing) strategies to target high-value clients.

Requirements

• 3+ years of experience in lead generation, digital marketing, or demand generation.
• Proven experience in the technology industry (CRM, Salesforce, SaaS, or similar).
• Strong knowledge of Salesforce CRM, AI-driven lead gen tools (Amplemarket, ZoomInfo, etc.), and marketing automation.
• Hands-on experience in Google AdWords, LinkedIn advertising, and SEO optimization.
• Expertise in data-driven marketing, campaign performance tracking, and conversion optimization.
• Strong understanding of B2B sales funnels and outbound/inbound lead generation.
• Strategic thinker with a data-driven mindset.
• Proactive and hands-on – able to build processes from scratch.
• Excellent project management and execution skills.
• Strong communication and stakeholder management skills.

Tech Stack

• Apollo

Benefits

• Build a lead generation machine from the ground up – an exciting opportunity to create a scalable system.
• Work with cutting-edge AI and automation tools to optimize sales outreach.
• High earning potential – competitive salary with performance-based commission.
• Remote work flexibility with a global team.