Key skills
Performance Optimization
About this role
Role Overview
- Grow paid advertising and partnership channels by delivering creative concepts aligned with market trends and campaign objectives.
- Support the planning and execution of campaigns and offline events.
- Manage partner negotiations, onboarding processes, and related documentation when required.
- Execute promotional campaigns with a strong focus on ROI and performance optimization.
- Build performance reports using data insights to continuously optimize channel and event effectiveness.
Requirements
- Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders.
- Experience growing paid advertising and partnership channels with creative, market-aligned campaigns.
- Skilled in planning and executing marketing campaigns and offline events.
- Ability to manage partner negotiations, onboarding, and related documentation.
- Strong focus on ROI-driven promotional campaign execution and optimization.
- Proficient in data analysis and performance reporting to improve channel and event effectiveness.
Benefits
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)