Own and execute conversion and retention campaigns across email, push, and in-app channels.
Write high-quality copy for different channels, segments, and lifecycle stages.
Build and maintain automated customer journeys and behavioral triggers (activation, engagement, reactivation, promo flows).
Run continuous A/B tests: messages, formats, mechanics.
Analyze campaign and funnel performance using product analytics (Mixpanel, Amplitude, etc.)
Work closely with Product and Tech teams on in-app communication, dynamic content, and promo mechanics.

2+ years of hands-on experience in Marketing Automation or Lifecycle Marketing.
Excellent copywriting skills. You enjoy writing clear, effective texts and adapting tone for different channels and user states.
Strong understanding of customer journey and lifecycle marketing.
Solid experience with A/B testing: hypothesis building, experiment setup, and result interpretation.
Hands-on experience with automation / CRM platforms (Blueshift, Braze, Customer.io, Iterable, or similar).
Experience working with product analytics tools (Mixpanel, Amplitude, GA, etc.).
Experience with in-app communication: push notifications, in-app messages, inboxes, modals.
Basic HTML/CSS knowledge for template edits.
Fluency in English (written and spoken). PLEASE SEND YOUR CV IN ENGLISH!

Additional Skills Preferred:

21 working days of annual leave
Work remotely whilst being part of a global team
Udemy Business unlimited membership
Professional and personal development opportunities in a fast-growing environment

Marketing Automation Manager

Key skills