Role Overview
- Own and execute conversion and retention campaigns across email, push, and in-app channels.
- Write high-quality copy for different channels, segments, and lifecycle stages.
- Build and maintain automated customer journeys and behavioral triggers (activation, engagement, reactivation, promo flows).
- Run continuous A/B tests: messages, formats, mechanics.
- Analyze campaign and funnel performance using product analytics (Mixpanel, Amplitude, etc.)
- Work closely with Product and Tech teams on in-app communication, dynamic content, and promo mechanics.
Requirements
- 2+ years of hands-on experience in Marketing Automation or Lifecycle Marketing.
- Excellent copywriting skills. You enjoy writing clear, effective texts and adapting tone for different channels and user states.
- Strong understanding of customer journey and lifecycle marketing.
- Solid experience with A/B testing: hypothesis building, experiment setup, and result interpretation.
- Hands-on experience with automation / CRM platforms (Blueshift, Braze, Customer.io, Iterable, or similar).
- Experience working with product analytics tools (Mixpanel, Amplitude, GA, etc.).
- Experience with in-app communication: push notifications, in-app messages, inboxes, modals.
- Basic HTML/CSS knowledge for template edits.
- Fluency in English (written and spoken). PLEASE SEND YOUR CV IN ENGLISH!
Additional Skills Preferred:
- Experience in fintech, crypto, or forex products.
- Experience with AI-assisted content or automation workflows.
- Experience with dynamic content and personalization at scale.
Benefits
- 21 working days of annual leave
- Work remotely whilst being part of a global team
- Udemy Business unlimited membership
- Professional and personal development opportunities in a fast-growing environment