Research and extract potential leads from a variety of platforms, databases, and online resources
Utilize web research techniques to gather contact information and verify lead details
Conduct outreach to prospects via phone and email using pre-written scripts to book qualified appointments
Enter, update, and organize lead data accurately in spreadsheets and tracking systems
Be tech-savvy and adaptable, with the ability to quickly learn and navigate new tools or software platforms
Provide basic administrative support to streamline lead generation and follow-up efforts
Perform other ad-hoc tasks as needed to support lead generation and business development operations

Proven experience in U.S.-based B2C and/or B2B lead generation and appointment setting
Familiarity with industries such as real estate, construction, or home services is a plus
Solid background in lead research, prospecting, and outreach strategies
Comfortable and confident making outbound calls to U.S.-based prospects
Highly detail-oriented with strong skills in data research, organization, and tracking
Able to manage light administrative tasks, perform timely follow-ups, and maintain consistent outreach efforts
Proficient in Google Sheets or Excel for data entry and reporting
Experience with lead enrichment tools such as Clay.com, BenVerified, or SkipTracing is preferred
Familiarity with VoIP systems like JustCall or similar platforms (access may be provided by the client)
Must have a reliable work-from-home setup with a contingency plan for power or internet outages
Willingness to work during U.S. business hours and occasional weekends, if required

Lead Generation Specialist

Key skills