Establish Merkle Science as a thought leader in the US market and enable the sales team to meet revenue targets
Work closely with the sales team to identify core value proposition and differentiators and create a strategy to communicate it at scale to potential customers
Lead strategy for US market expansion by building on product messaging to set new products apart from others in the market to give Merkle a unique selling point
Work across multiple channels to communicate Merkle Science’s value proposition and differentiators in the competitive market
Create sales tools and content such as case studies, videos, website copy and blog posts
Collaborate with cross-functional teams for market research, user testing and interviews to discover market opportunities
Coordinate closely with product management and engineering teams to determine product roadmap and establish go-to-market strategy for products
Establish and iterate on go-to-market strategy to reach revenue targets
Manage his/her own team of designers and marketers

Fluent in English
At least 2-4 years of prior marketing / product experience
Prior startup experience or experience at a boutique firm is a big plus
Previous compliance/finance/blockchain experience is a big plus
Experience in analytical problem solving and quantitative analysis, including development of dashboards and reporting tools
Ability to lead analyses, track metrics, build strategic insights and find creative ways to optimize performance
Ability to work in a fast-changing, cross-functional environment, while maintaining an entrepreneurial approach and building rapport with ease
Ability to take complex topics and create compelling narratives for different audiences
Excellent project management and stakeholder management skills
Excellent spoken, written, and presentation communication skills

Product Marketing Manager

Key skills