Marketing Manager

Role Overview

• Creating marketing plans in conjunction with lead MDs that support key business objectives for the year.
• Bridging the gap between group content and local content, suggesting where marketing initiatives/collateral could be leveraged for the benefit of the team in Ireland.
• Responsible for budget management.
• Responsible for local marketing suppliers.
• Delivery of events and tracking ROI.
• Maintains Interpath Ireland’s LinkedIn account and actively pursues content for this.
• Responsible for email marketing campaigns and associated data – e.g. ensuring we are targeting the correct people with the correct message.
• Responsible for updating the global website with content from Ireland.
• Responsible for the design of some assets (although this will also be supported in group).
• Makes recommendations on and delivers brand building campaigns to raise Interpath’s profile in Ireland.
• Works with other central functions to ensure process is correctly followed, e.g. legal & risk, finance etc.

Requirements

• Minimum of 5+ years of experience in a similar role, can work independently and is comfortable interacting with senior stakeholders.
• Proven experience in B2B marketing, ideally within professional services or consultancy.
• This is a broad marketing role covering the full spectrum of brand and marketing campaigns.
• Excellent written and verbal communication skills.
• Ability to analyse data and derive actionable insights to inform marketing strategies.
• Strong project management skills and the ability to manage multiple campaigns simultaneously.
• Experience in creating marketing content that resonates with target audiences.
• Familiarity with market research techniques and tools.
• Proficiency with marketing automation and CRM systems.
• Strong interpersonal skills and ability to work collaboratively with cross-functional teams.
• A proactive, innovative mindset with a passion for marketing.

Benefits

• At Interpath, our people lie at the heart of our business. That's why we provide employees with a competitive and comprehensive reward package including compelling salaries and a range of core and optional benefits.