Growth Marketing Manager

Role Overview

• Master Meta Acquisition: Design and manage high-performing Meta campaigns to drive challenge registrations. You will navigate platform restrictions by strategically positioning our offers as "trading" and "financial education" to ensure consistent delivery and avoid being blocked.
• Own the Full-Funnel Architecture: You will build and manage the entire user journey, from initial click to final conversion. This involves designing Typeform quizzes, landing pages, and "warm-up" content that prepares cold audiences to commit to a challenge.
• Lead Creative Quality Control: You will own the hooks, angles, and core performance copy. We avoid generic ads; you must have a sharp eye for what makes "good" creative, working with designers and editors to ensure our ads resonate with the target audience's psychology.
• Performance Reporting & ROI: You will be 100% accountable for the commercial outcomes of your spend. You will monitor metrics daily to ensure we are generating revenue and not "cash-burning," shifting budgets and tweaking funnel logic based on hard data.
• Strategic Audience Warming: You will be responsible for the "idea" of the traffic. You must understand what the audience is thinking when they click and how to move them through a funnel (e.g., simple quizzes or specific commitment hooks) to maximise conversion.
• Execute Life-Cycle Journeys: Ensure that the transition from a Meta lead to a challenge participant is seamless. You will manage the tools and software required to track users and keep them engaged through to the final product.

Requirements

• Meta Ads Specialist: You have deep, hands-on experience with Meta Ads Manager and a proven track record of scaling paid spend for info-products, webinars, or digital challenges.
• Info-Product Mindset: You understand the story-driven nature of selling a "challenge" or "transformation" compared to a standard SaaS product. You know how to use urgency and value to drive sign-ups.
• Analytical & Numbers-Driven: You are a "numbers person" who lives in analytics. You base every decision on data and can identify a "leak" in the funnel before it impacts the bottom line.
• Technical Funnel Builder: You are comfortable using tools like Typeform, landing page builders, and CRM software to build the technical infrastructure of your funnels.
• Creative Strategist: You can identify a generic ad from a mile away. You understand how to brief and iterate on high-performance creative that stops the scroll and converts.
• Direct Communication: You speak and write clearly in UK English. You have a "bias to action" and are comfortable working in a lean, high-output team where you own the results.