Field and Events Marketing Manager

Augury is a leader in Industrial AI, helping manufacturers leverage real-time production insights for efficiency. The Field & Events Marketing Manager will own the strategy, execution, and measurement of field and event marketing initiatives to drive engagement and revenue.

Responsibilities:

• Design, execute, and measure a comprehensive field and events strategy that supports pipeline generation, customer engagement, and brand awareness
• Align events and field programs with ABM and other GTM strategies, ensuring measurable impact on sales outcomes
• Build the regional, conference, and association plan that aligns events and field programs to measurable impact on sales outcomes
• Own end-to-end planning, logistics, and execution of virtual and in-person events, including trade shows, conferences, executive briefings, roadshows, and webinars
• Manage vendor relationships, negotiate contracts, and oversee all event production details to deliver high-quality experiences on budget and on schedule
• Collaborate closely with sales, demand generation, and account teams to ensure events are fully integrated into pipeline-building campaigns
• Own pre-event enablement, campaign planning and post-event insights to optimize lead follow-up and revenue contribution
• Partner with demand generation and content teams to integrate events into broader multi-channel campaigns, ensuring consistent messaging and nurture paths
• Use events to activate target account programs, supporting ABM campaigns and key vertical initiatives
• Define success metrics for each event and program, track ROI, and provide actionable insights to continuously improve engagement, lead quality, and revenue impact
• Maintain dashboards and reporting for internal stakeholders, highlighting trends and recommendations for optimization
• Manage event budgets, ensuring efficient allocation of resources and maximum ROI
• Forecast spend, track expenses, and deliver financial transparency to the Sr. Manager of Demand Generation

Requirements:

• 5+ years of proven experience planning, executing, and measuring field and event marketing programs that drive pipeline and revenue growth in a B2B environment
• Experience collaborating closely with sales teams to align event strategy with pipeline goals and ABM programs
• Strong project management skills with the ability to execute multiple complex programs simultaneously
• Exceptional strategic thinking, with the ability to translate business goals into measurable event and field initiatives
• Track record of managing budgets and vendors, negotiating contracts, and maximizing ROI on events
• Proficiency with marketing technology and event platforms (Salesforce, Marketo, HubSpot, Zoom/Webex, or similar)
• Excellent analytical skills with the ability to translate data into actionable insights and reports
• Strong organization and communication skills, with the ability to influence and collaborate across multiple functions
• Thrives in fast-paced, high-growth environments with evolving priorities and tight deadlines
• Bachelor's degree in Marketing, Communications, a closely related field or relevant experience