Lead HCP brand strategy and oversee execution of non-personal promotion (NPP) across CRM/email, digital, social, and web, ensuring a cohesive, insight-driven customer experience.
Partner with OCE and Insights teams to translate strategy into engagement plans and optimize performance across channels.
Develop and optimize content with Medical, Legal, and Regulatory, balancing compliance, accuracy, and channel-appropriate execution.
Guide agencies and embed a test-and-learn mindset to improve content and engagement.
Collaborate cross-functionally with Field, OCE, Insights, Market Access, Consumer, Corporate Communications, and Finance.
Lead multiple complex initiatives simultaneously, driving alignment across stakeholders while maintaining strong oversight of execution.

Bachelor’s degree required; MBA preferred.
5+ years of pharma or biotech commercial experience, including at least 2 years in marketing (agency or consulting experience considered).
Working knowledge of key digital channels (CRM/email, paid media, web) and how content must adapt to perform effectively.
Excellent communication and presentation skills, with the ability to influence across functions and levels.
Experience in Women’s Health or Mental Health.
Launch experience, particularly with omnichannel campaigns.

Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short
and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation

Senior Manager, HCP Marketing

Key skills