Manage and maintain your sales pipeline using Pipedrive CRM
Conduct outbound sales outreach using internal databases
Respond to inbound enquiries via info@swoodle in a timely and professional manner
Identify and engage potential partners through affiliate program outreach
Create, manage, and send EDMs (email campaigns) using Brevo, including writing copy and scheduling send-outs
Plan and execute weekly social media content aligned with content pillars
Develop content strategies to increase engagement and followers
Create content using tools such as Canva Pro and AI video platforms (e.g. Holo AI)
Monitor performance and adjust content strategy accordingly
Assist in the creation and development of marketing collateral (digital and print)
Ensure brand consistency across all materials
Develop, maintain, and update procedure manuals across all business functions
Ensure all processes are clearly documented and easy to follow
Manage and deliver weekly reporting on key business metrics
Participate in weekly meeting, including follow-ups

At least 3 years of experience in Sales and Marketing
Strong sales skills with a proven ability to engage and convert leads
Experience with CRM platforms (preferably Pipedrive)
Experience with Canva, AI content tools, and email marketing platforms (e.g. Brevo) preferred
Strong written communication skills (for email campaigns and content creation)
Good understanding of social media platforms and content creation
Organised, detail-oriented, and able to manage multiple priorities
Proactive mindset with the ability to work independently
Creative thinker with an eye for detail and a proactive mindset.
Comfortable working autonomously, with the initiative to anticipate needs and solve problems independently.
Experience supporting startup businesses or small teams, with the adaptability to thrive in a fast-moving environment.

Sales and Marketing Coordinator

Key skills