Develop and execute B2B lead generation and qualification strategies, focusing on mid-market and enterprise companies, especially those in B2B sales, e-commerce, and omnichannel retail.
Prospect potential clients in domestic and international markets using channels such as social media, events, inbound/outbound campaigns, referrals, and specialized communities.
Perform in-depth analysis of leads, understanding pain points and objectives to identify real commercial opportunities and pass qualified information to the sales team.
Accurately and consistently update and maintain the company CRM, ensuring traceability of interactions and pipeline tracking.
Collaborate with Marketing, Sales, Product, and Technology teams to align strategies and deliver customer value from the first contact.
Analyze funnel, conversion, and lead behavior data to optimize approaches and improve capture effectiveness.
Participate in meetings, training sessions, and conferences focused on continuous learning and consultative selling best practices.

Proven experience as a BDR or B2B Sales Executive, focused on lead qualification and multichannel prospecting strategies.
Experience with CRM systems (preferably Salesforce).
Analytical mindset with a strong focus on sales performance.
Excellent verbal and written communication skills.
Availability to attend in-person events and meetings when required.

Business Development Representative – BDR

Key skills