Design and optimize the full funnel (Acquisition → Revenue → Retention).
Generate hypotheses, run experiments, and measure impact using data.
Reduce CAC and increase LTV while maintaining positive, predictable ROI.
Create and optimize paid media campaigns, inbound strategies, and automation (CRM).
Analyze metrics (GA4, Hotjar, dashboards, CRM) and produce growth insights.
Coordinate growth sprints with media, content, and technology teams.
Translate data into decisions — and decisions into fast action.
Ensure every test produces documented learnings for reproducibility.

AARRR funnel (Acquisition, Activation, Retention, Revenue, Referral).
KPIs: CAC, LTV, CPL, ROAS, Retention, Churn.
Paid media strategies (Meta Ads, Google Ads), inbound, and automation (RD, HubSpot).
Analytics (GA4), CRO, SEO, UX, Copywriting, A/B Testing.
Tools: ClickUp, Notion, Hotjar, Looker Studio, Power BI, Tag Manager.
Structure and prioritize growth experiments based on impact.

Growth Marketing Strategist

Key skills