Own and evolve Goodway Group’s positioning, messaging, and market narrative across brand, PR, thought leadership, events, and executive visibility.
Build and lead a commercial marketing engine that strengthens sales enablement, improves pitch quality, and creates a repeatable stream of proof points, case studies, testimonials, and market-facing content.
Partner closely with Business Development, leadership, and line-of-business teams to align marketing activity with growth priorities, pipeline needs, and a more unified “One Goodway” market presence.
Lead demand generation and reputational marketing efforts that increase awareness, consideration, and qualified inbound opportunity across Goodway’s priority markets.
Assess and evolve the marketing operating model, including team structure, workflows, tools, partner mix, and the use of AI and offshore production capabilities to improve speed, quality, and efficiency.
Establish stronger marketing systems, operating rhythms, and prioritization, so the function is focused, measurable, and tied to business outcomes rather than reactive activity.

Significant senior marketing leadership experience in a B2B, agency, consulting, media, retail media, commerce, martech, or complex services business.
Proven success in positioning, commercial storytelling, demand generation, and building marketing programs that support growth and revenue outcomes.
Strong experience creating sales enablement and market-facing materials that are actually used by commercial teams.
Deep understanding of how agency or services businesses operate, including the realities of people-led delivery models, utilization, and commercial support.
Experience leading lean teams and using a mix of internal resources, agencies, freelancers, AI tools, and ideally offshore or distributed delivery models to scale output effectively.
Strong executive presence, stakeholder management skills, and the ability to operate strategically while also being hands-on, pragmatic, and execution oriented.

Check us out at www.goodwaygroup.com to learn more!
Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways.

VP, Marketing – Growth

Key skills