Lead the global strategy and execution for paid media advertising for AECO segment
Orchestrate high-performance Paid Media campaigns across Meta, LinkedIn, Google Ads, and Capterra
Partner with Business Intelligence and agency teams to transform complex data into actionable narratives
Spearhead A/B testing and experimentation strategies to evolve advertising effectiveness

4+ years of experience managing B2B paid advertising channels including Google Ads, LinkedIn, and Microsoft Ads
Data-driven mindset with technical expertise in GA4, Google Tag Manager, and Salesforce
Proven collaborator translating high-level global business goals into region-specific initiatives
Knowledge of SEO strategies and organic growth optimization (bonus)
Experience building marketing strategies for B2B subscription-based businesses (bonus)
Expertise in collaborating with Marketing Operations on high-conversion landing pages (bonus)

B2B Digital Marketing Specialist

Key skills