Digital Marketing Specialist

Role Overview

• Develop and execute comprehensive SEO strategies across technical, on-page, and local search disciplines.
• Conduct in-depth technical SEO audits covering site architecture, crawlability, Core Web Vitals, schema markup, and indexation.
• Perform keyword research and competitive gap analysis using Ubersuggest, SEMrush, Ahrefs, and Google Search Console.
• Optimise on-page elements including meta tags, heading structures, internal linking, and content alignment to search intent.
• Manage and optimise Google Business Profile listings and local citation building for multi-location or service-area businesses.
• Monitor rankings, organic traffic, and search performance; deliver regular reporting with actionable insights.
• Collaborate with developers and content teams to implement SEO recommendations effectively.
• Plan, build, and manage Google Ads campaigns across Search, Display, Shopping, and Performance Max.
• Conduct keyword research, ad copy testing (A/B), audience segmentation, and bid strategy optimisation.
• Monitor and analyse campaign performance via Google Ads and Google Analytics 4; optimise for ROAS, CPA, and conversion volume.
• Manage advertising budgets efficiently and provide transparent ROI reporting to stakeholders.
• Stay current with Google Ads product updates, algorithm changes, and best practices.
• Design, build, and execute email marketing campaigns including newsletters, drip sequences, re-engagement flows, and promotional sends.
• Segment email audiences and personalise content based on CRM data, behavioural triggers, and lifecycle stages.
• Manage A/B testing of subject lines, content, and send times to continuously improve open rates, CTR, and conversions.
• Ensure email compliance with CAN-SPAM, GDPR, and relevant data privacy regulations.
• Analyse campaign performance and provide regular reports on deliverability, engagement, and revenue attribution.
• Manage and maintain the CRM platform (e.g., HubSpot, Salesforce, Zoho, or equivalent) ensuring data integrity and clean segmentation.
• Build and optimise automated workflows, lead scoring models, and nurture sequences aligned to the sales funnel.
• Work closely with sales and customer success teams to align CRM processes with lead qualification and pipeline management.
• Generate CRM reports and dashboards to track lead lifecycle, conversion rates, and customer retention metrics.
• Consolidate performance data across all channels into clear, executive-ready dashboards and reports.
• Use Google Analytics 4, Looker Studio, and channel-native tools to monitor KPIs and surface opportunities.
• Translate data into strategic recommendations that inform campaign direction and budget allocation.

Requirements

• 3–6+ years of hands-on digital marketing experience with proven results across SEO and paid channels.
• Proficiency with SEO tools: SEMrush, Ubersuggest, Ahrefs, Screaming Frog, Google Search Console.
• Demonstrated experience managing Google Ads campaigns with measurable ROI outcomes.
• Strong understanding of local SEO signals, Google Business Profile optimisation, and citation management.
• Experience with at least one major email marketing platform (Mailchimp, Klaviyo, HubSpot Email, ActiveCampaign, or similar).
• Hands-on CRM experience with workflow automation and lead nurturing (HubSpot, Salesforce, Zoho, or equivalent).
• Solid grasp of Google Analytics 4 (GA4), UTM tracking, and conversion setup.

Benefits

• Competitive salary commensurate with experience.
• Opportunity to shape and lead the digital marketing function with real strategic influence.
• Access to premium tools and platforms to do your best work.
• Collaborative, growth-oriented team culture with ongoing learning and development support.
• Flexible working arrangements where applicable.